3 weeks ago
Kinetic Watts & Volts accelerates electric scooter rollout across India
Kinetic is a very old Indian company whose scooters, like the Luna and Kinetic DX, were once famous on Indian roads.
Now it is making new battery-powered scooters called Kinetic DX and Kinetic DX+.
The Kinetic DX brand was brought back in December 2025.
The company wants its scooters to be sold in 100 shops across India by October.
This year, it hopes to sell 15,000 scooters.
So far, it has already sold 3,000 scooters.
The company has put ₹300 crore into the electric scooter business.
The scooters are being made at its plant in Ahilyanagar in India.
Within five years, Kinetic wants to sell 400,000 electric scooters.
Kinetic says this scooter brand is different from another Kinetic brand, called Kinetic Green.
Kinetic Watts & Volts, a subsidiary of Kinetic Engineering, will expand its Kinetic DX electric scooter network to 100 dealerships nationwide by October.
The company targets selling 15,000 electric scooters this year, backed by a ₹300 crore investment made through KEL.
Production is ramping up at its refurbished plant in Ahilyanagar (formerly Ahmednagar), with 3,000 Kinetic DX and Kinetic DX+ units already sold.
Kinetic aims to reach sales of 400,000 units within five years by capturing a 5% share of India's EV market, expected to reach 26% penetration by 2030.
The Kinetic DX range, relaunched in December 2025 and designed by Alessandro Tartarini, is positioned separately from the Kinetic Green two-wheeler brand.
- Who
- Kinetic Watts & Volts, a subsidiary of Kinetic Engineering, led by Vice Chairman and Managing Director Ajinkya Firodia
- What
- Expanding its Kinetic DX electric scooter network to 100 dealerships nationwide, targeting 15,000 unit sales this year
- Where
- Across India, produced at the refurbished plant in Ahilyanagar (formerly Ahmednagar)
- When
- Expansion planned by October; Kinetic DX brand relaunched in December 2025
- Why
- To meet strong demand, scale up production, and capture 5% of India's EV market, aiming for 400,000 units in five years
Key facts
- Company
- Kinetic Watts & Volts, subsidiary of Kinetic Engineering
- Product
- Kinetic DX and Kinetic DX+ electric scooters (premium segment)
- Dealership Target
- 100 dealerships nationwide by October
- Sales Target This Year
- 15,000 electric scooters
- Investment
- ₹300 crore through KEL, plus battery firm Range-X
- Units Sold So Far
- 3,000
- Five-Year Target
- 400,000 units
- Production Plant
- Ahilyanagar (formerly Ahmednagar)
Quotes
Ajinkya Firodia
Vice Chairman and Managing Director of Kinetic Engineering and Kinetic Watts & Volts
“There is no overlap between his brand and the Kinetic Green two‑wheelers, promoted by his sister, Sulajja Firodia Motwani.”
financialexpress.com
“Firodia noted that there is strong demand for Kinetic scooters, but they have not yet been able to meet this market.”
financialexpress.com
Sources
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