2 weeks ago
Nikhita Gandhi on IFFM Melbourne, global music and collaborations
A singer named Nikita Gandhi talked about a big concert she did in Melbourne, Australia.
She called it an 'ice break moment' because it was her first time really connecting with the people there.
She sang her most popular songs and made the show fun and exciting.
Nikita also talked about how music is shared around the world now.
She said apps and websites let people find songs from anywhere, without limits.
Many of her own fans live in other countries like Indonesia and the United States.
She thinks Indian music is growing around the world, especially through Indian communities living abroad.
Nikita likes that she can find new music friends by messaging them on Instagram.
She also said she feels very comfortable working with famous music makers like Pritam and Badshah.
She enjoys being creative and free when she works with them.
Nikhita Gandhi performed at the Indian Film Festival of Melbourne, calling it an 'ice break moment' with her audience there.
She said she went 'guns blazing' with her biggest songs and added elements to make the solo set more energetic.
Gandhi said streaming and social media have made music discovery global, with many of her listeners based in Melbourne, Indonesia and the US.
She noted Indian music's international growth still happens largely through diaspora communities but praised its organic nature.
Gandhi described comfortable working relationships with composers Pritam and Badshah, including collaborations initiated through Instagram.
- Who
- Singer Nikita Gandhi, in conversation with WION.
- What
- An interview about her performance at the Indian Film Festival of Melbourne, the global reach of Indian music, and her collaborations with composers.
- Where
- Melbourne, Australia.
- When
- Around the time of the Indian Film Festival of Melbourne performance, which has since taken place.
- Why
- To discuss her Melbourne performance, the global expansion of Indian music, and her creative freedom in studio collaborations.
Organic global growth
Institutional push
How Indian music goes global
Organic global growth
Growth happens organically through diaspora communities and direct artist-to-artist connections via social media.
Institutional push
Indian artists may not be pushed globally enough by formal industry structures, relying on traditional introductions.
Key facts
- Artist
- Nikhita Gandhi
- Event
- Indian Film Festival of Melbourne (IFFM)
- Location
- Melbourne, Australia
- Performance style
- Solo set with added people and elements for energy
- Key collaborators
- Pritam and Badshah
- Collaboration method
- Direct outreach via Instagram
- Listener locations
- Melbourne, Indonesia, US
Quotes
Nikhita Gandhi
Indian singer
“"You feel like there’s a connect and you just… don’t have to really wait for someone to introduce you," she said, describing the process as more direct and transparent.”
wionews.com
“"I’m going, I think, guns blazing with my biggest songs," she said, describing the Melbourne performance as an “ice break moment” with her audience there.”
wionews.com
Sources
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