4 hrs ago
Apple Reportedly Cuts iPhone 18 Pro Orders Amid Softer Demand
A news report says Apple asked some suppliers to make fewer parts for its newest Pro iPhones.
The change is said to affect parts ordered for October.
Those orders were reportedly cut by at least 15%, and the reduction could reach 20%.
The report says people may be buying fewer devices.
It also points to more expensive memory chips and higher iPhone prices as possible reasons.
Another possible explanation is that Apple changed when it launches iPhone models.
Reuters said it could not immediately confirm the report.
Apple had not immediately responded to Reuters' request for comment.
Nikkei Asia reported that Apple asked some suppliers to reduce component production for the iPhone 18 Pro and Pro Max.
October component orders were reportedly cut by at least 15% from Apple's initial requests, with the reduction potentially reaching 20% for both models.
The report linked the changes to softer consumer demand, rising memory-chip costs and higher iPhone prices.
Nikkei Asia said device demand had softened from late August into October, while noting Apple's changed iPhone launch schedule could also be related.
Reuters said it could not immediately verify the report; Apple did not immediately respond to its request for comment.
- Who
- Apple and suppliers making components for the iPhone 18 Pro and iPhone 18 Pro Max.
- What
- Apple reportedly asked some suppliers to reduce component production, with October orders down at least 15% and potentially as much as 20% from initial requests.
- Where
- When
- Nikkei Asia reported that Apple had become more conservative on shipments since early September; the reported cuts concern October orders.
- Why
- Nikkei Asia cited softer demand, rising memory-chip costs and higher prices; it also said Apple's changed launch schedule could be related.
Reported reasons for softer demand
Alternative explanation and uncertainty
What may be behind the order cuts
Reported reasons for softer demand
Nikkei Asia attributed the reported cuts to weaker consumer demand, higher memory-chip costs and increased iPhone prices.
Alternative explanation and uncertainty
The report also said softer device demand could be related to Apple's changed iPhone launch schedule, rather than only costs or prices.
Reliability of the reported cuts
Reported reasons for softer demand
Nikkei Asia, citing people familiar with the matter, reported cuts of at least 15%, potentially reaching 20%.
Alternative explanation and uncertainty
Reuters said it could not immediately verify the report, and Apple did not immediately respond to its request for comment.
Key facts
- Reported source
- Nikkei Asia, citing people familiar with the matter
- Reported October order reduction
- At least 15% below initial requests, potentially reaching 20% for both models
- Models affected
- iPhone 18 Pro and iPhone 18 Pro Max
- Starting prices
- $1,199 for iPhone 18 Pro and $1,299 for iPhone 18 Pro Max
- Price comparison
- Both models start $100 above the corresponding iPhone 17 Pro models
- Verification and response
- Reuters could not immediately verify the report; Apple did not immediately respond to its request for comment
Sources
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