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Why Apple's Standard iPhone 18 Was Missing From September Launch
Apple unveiled the iPhone 18 Pro, Pro Max and foldable iPhone Duo.
The standard iPhone 18 was absent from Apple's September keynote.
Reports suggest the standard model could arrive in early 2027 rather than being cancelled.
Delaying the phone may spread sales, spotlight premium devices and ease supply pressures.
Reports indicate possible upgrades include an A20 chip, more RAM and a smaller Dynamic Island.
- Who
- Apple and its reported future iPhone lineup.
- What
- Apple launched premium iPhone models and a foldable iPhone Duo but did not announce the standard iPhone 18.
- Where
- The launch was presented at Apple's September keynote; the articles do not specify a more precise location.
- When
- The omission occurred at Apple's September launch event; reports suggest the standard model could arrive in early 2027.
- Why
- Possible reasons include highlighting premium models, spreading sales throughout the year and allowing more time to manage component supplies.
Key facts
- Announced models
- iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo
- Missing model
- The standard iPhone 18 was not announced at the September event.
- Possible release timing
- Reports suggest an early 2027 release.
- Possible processor
- A reported standard iPhone 18 upgrade is Apple's next-generation 2nm A20 chip.
- Reported design upgrades
- The phone could receive more RAM, a smaller Dynamic Island and Apple's C2 cellular modem.
- Other reported models
- The broader delayed lineup could include an iPhone 18e and an iPhone Air 2.
Quotes
Nabila Popal
Senior research director at the International Data Corporation
“It allows Apple to spread its shipments more evenly throughout the year and simultaneously allow the spotlight on the premium models this fall — especially the new iPhone foldable,”
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