8 months ago

Infibeam Avenues to Rebrand as AvenuesAI

Infibeam Avenues to Rebrand as AvenuesAI
GIFT-City based Infibeam Avenues to be rebranded as AvenuesAI Ltd · thehindubusinessline.com

Infibeam Avenues, a company that helps with online payments and e-commerce, is changing its name to AvenuesAI.

This is because the company has been using a lot of artificial intelligence (AI) in its work.

AI helps them with things like processing payments, managing risks, and detecting fraud.

The new name shows that AI is now a big part of what they do.

The company also has operations in several countries, including the UAE, Saudi Arabia, Australia, the US, and Oman.

They will continue to offer their payment services under the brand name CCAvenue.

The company's leaders are also changing roles, with Vishwas Patel becoming the Managing Director and CEO, while Vishal Mehta will continue as Chairman and Managing Director.

Key facts

Company
Infibeam Avenues Ltd
New Name
AvenuesAI Ltd
Headquarters
GIFT City, Gujarat
Current Operations
UAE, Saudi Arabia, Australia, US, Oman
Flagship Brand
CCAvenue payment gateway
AI Applications
Payment processing, risk management, fraud detection, digital public infrastructure, enterprise-grade technology solutions

Quotes

Vishal Mehta

Chairman and Managing Director, Infibeam Avenues

“As the digital economy evolved, so did we. Our company has undergone a profound transformation. What began as a payments and e-commerce infrastructure firm, is now progressing towards becoming a full-stack, AI-led digital payment technology company. Artificial intelligence will power nearly every layer of our value chain, from authorisation and routing to fraud detection, credit scoring, digital public infrastructure, cloud technologies, and scalable platform architecture.”
thehindubusinessline.com

Vishwas Patel

Joint Managing Director, Infibeam Avenues Ltd

“AI now powers our payment processing, risk management, fraud detection, digital public infrastructure initiatives, and enterprise-grade technology solutions enabling greater scalability, accuracy, and automation across the value chain. This shift is not incremental, it is foundational. AI is no longer an enabler; it is central to who we are and what we are building. The name AvenuesAI captures this transformation with clarity and purpose, reflecting our commitment to embedding AI deeply across our products, platforms, and operations.”
thehindubusinessline.com

Sources

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