2 hrs ago

India Inc Warms to Non-English-Speaking Executives Without Dropping English

India Inc Warms to Non-English-Speaking Executives Without Dropping English
BT Big Story: Why India Inc is warming up to non English speaking executives · businesstoday.in

Many Indian companies are changing how they judge job candidates.

They are learning that speaking polished English does not always mean someone will perform well.

Some candidates from smaller cities may have excellent technical skills but weaker spoken English.

One company hired such a candidate after a strong technical test and allowed them to work with clients in regional languages.

English is still useful for global customers and important senior meetings.

However, Indian languages can help employees communicate with local customers and colleagues.

Experts say leaders need to explain ideas clearly, negotiate and handle difficult situations, not just speak with a particular accent.

Companies are trying to keep English useful without letting it unfairly block talented people.

Key facts

Entry-level hiring
English remains an important filter in campus recruitment and initial screening.
Technical ability
Fingrowth Media hired a Tier-II candidate with poor spoken English after an exceptional technical assessment.
Deloitte India approach
Hiring emphasizes domain knowledge, learning agility, ambition, confidence and values rather than English fluency alone.
Engineering graduates
More than 60% of India’s engineering graduates reportedly come from Tier-II and Tier-III cities.
GCC presence
More than 220 global capability centers are located in Tier-II and Tier-III cities.
Business schools
TAPMI reports that around 10% of incoming students come from vernacular-medium backgrounds, while IIM Calcutta offers voluntary bridge programs and business communication courses.
Technology
AI-powered translation tools may further reduce language barriers, but experts say they cannot replace persuasion, trust and real-time decision-making.

Sources

Related news