1 week ago
Bisleri Named Hydration Partner for Asian Speed Skating Championship
Bisleri is partnering with a major speed skating competition in India.
The event will happen in Dehradun from August 17 to 20, 2026.
Speed skating is a sport where athletes race quickly on ice.
Skaters need water and good stamina during competition.
Bisleri will provide hydration support to the athletes.
The company will also appear on signs and other event materials.
It plans to create videos and social media posts about the skaters and their performances.
Bisleri says the partnership supports Indian sport and healthy, active lifestyles.
Bisleri International has become the Official Hydration Partner of the Asian Speed Skating Championship 2026.
The on-ice championship is scheduled for August 17–20, 2026, in Dehradun, India.
Bisleri will provide hydration support to participating national and Asian-level speed skaters.
The partnership includes trackside branding, event logo placements, athlete engagements, and digital content.
Bisleri says the association expands its support for athletes and India’s evolving sporting landscape.
- Who
- Bisleri International and the Asian Speed Skating Championship 2026 organizers.
- What
- Bisleri International has become the championship’s Official Hydration Partner.
- Where
- The championship will be held in Dehradun, India.
- When
- The partnership was announced on August 25; the championship is scheduled for August 17–20, 2026.
- Why
- To provide hydration support to athletes and strengthen Bisleri’s sports-marketing and athlete-support initiatives.
Key facts
- Partnership
- Official Hydration Partner of the Asian Speed Skating Championship 2026
- Event dates
- August 17–20, 2026
- Event location
- Dehradun, India
- Athletes
- National and Asian-level speed skaters
- Bisleri representative
- Tushar Malhotra, Senior Director of Sales and Marketing
- Partnership activities
- Athlete hydration, trackside branding, event branding, athlete engagements, and digital content
- Company footprint
- 128 operational plants and a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE
Quotes
Tushar Malhotra
Senior Director of Sales and Marketing at Bisleri International
“India’s sporting landscape is evolving, with athletes and audiences embracing a wider range of sports beyond traditional formats. At Bisleri, we have built a strong sports marketing programme across genres, with hydration at the core of our associations. Our partnership with the Asian Speed Skating Championship is an extension of this commitment, enabling us to support athletes at the highest level while reinforcing the importance of hydration in peak human performance. Through such partnerships”
theprint.in
Sources
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