7 months ago
Bisleri Vedica Partners Lollapalooza India 2026
Bisleri Vedica is teaming up again with Lollapalooza India for the fourth year in a row.
They will be the Hydration Partner, making sure everyone at the festival has access to clean water.
They will have special water carts and even give out fun helium balloons.
Bisleri will also help keep the festival clean by recycling and managing plastic waste.
This partnership is all about making sure people stay hydrated while having fun and being eco-friendly.
Bisleri Vedica is the Hydration Partner for Lollapalooza India 2026, marking its fourth consecutive year.
The partnership focuses on providing hydration and sustainability at the festival.
Bisleri Vedica will have branded water carts and helium balloon activations.
Free hydration stations and recycling initiatives will be part of the festival experience.
The collaboration emphasizes premium engagement, access at scale, and sustainability.
- Who
- Bisleri Vedica and Lollapalooza India
- What
- Bisleri Vedica returns as Hydration Partner for Lollapalooza India 2026
- Where
- Lollapalooza India 2026
- When
- Fourth consecutive year
- Why
- To ensure hydration and sustainability at the festival
Key facts
- Partner
- Bisleri Vedica
- Event
- Lollapalooza India 2026
- Role
- Hydration Partner
- Duration
- Fourth consecutive year
- Initiatives
- Hydration stations, recycled benches, plastic collection points
- Brand Activations
- Vedica branded water carts, helium balloons
- Sustainability Effort
- Bisleri Bottles for Change
Quotes
Samradha Tibrewala
Head of Partnerships and Revenue, BookMyShow
“From our very first edition, free and easy access to drinking water has been non-negotiable for us at Lollapalooza India. As the festival has grown in scale and intensity, ensuring hydration at every touchpoint has remained central to how we design the fan experience. Long-standing partners like Bisleri make this possible, helping us deliver hydration at scale, responsibly and seamlessly, year after year.”
theprint.in
Tushar Malhotra
Director of Sales and Marketing, Bisleri International
“Lollapalooza India is a high energy cultural space where hydration plays a critical role in enabling the overall experience. Over the years, our roles have remained clearly defined. Bisleri ensures hydration at scale, Bottles for Change enables responsible plastic management, and Bisleri Vedica brings a premium, culture-led presence that audiences recognize and engage with. Together, we focus on making hydration an integral part of the festival experience.”
theprint.in
Sources
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