1 week ago
Kriti Sanon Raksha Bandhan Ad Sparks Outfit Debate
Kriti Sanon appeared in a jewellery advertisement for Raksha Bandhan.
She wore a modern outfit with a bralette-style blouse, cape and draped skirt.
Some people online thought the outfit showed too much skin for a festival advertisement.
Others were unhappy that she tied a rakhi to a dog in the ad.
Some critics said the advertisement was disrespectful to Hindu beliefs.
A few users even called for legal action, though the article reports this only as online demands.
Other people defended Kriti and said women should be free to choose their clothes.
They also said the advertisement was simply using a modern style.
Raksha Bandhan will be celebrated on August 28, 2026.
Kriti Sanon is facing online backlash over a GIVA Raksha Bandhan jewellery advertisement.
Critics objected to her bralette-style blouse, cape and draped skirt, calling the outfit inappropriate for the festival.
Some users also criticized the advertisement’s portrayal of Sanon tying a rakhi to a barking dog.
Supporters defended the actor, describing the outfit as a modern interpretation of festive wear and opposing clothing-based judgment.
The debate included questions about whether similar advertising concepts would be used for Eid or Christmas.
- Who
- Actor Kriti Sanon, the GIVA jewellery brand, and social-media users who criticized or defended the advertisement.
- What
- A Raksha Bandhan advertisement featuring Sanon’s outfit and her tying a rakhi to a dog sparked an online debate.
- Where
- The controversy took place online, around a GIVA advertisement shared on social media.
- When
- The backlash was reported on August 24, 2026; the advertisement was discussed online on August 23.
- Why
- Critics said the outfit was too revealing for a Hindu festival and objected to the ad’s portrayal of a dog; supporters rejected clothing-based criticism and defended the concept.
Critics and Religious-Sentiment Concerns
Supporters and Clothing-Choice Defense
Festive outfit
Critics and Religious-Sentiment Concerns
Critics said Sanon’s bralette-style blouse was too revealing and unsuitable for a Raksha Bandhan campaign.
Supporters and Clothing-Choice Defense
Supporters said the outfit was not inappropriate and represented a modern take on traditional festive wear.
Portrayal of Raksha Bandhan
Critics and Religious-Sentiment Concerns
Some users objected to Sanon tying a rakhi to a dog and described the portrayal as inappropriate or disrespectful.
Supporters and Clothing-Choice Defense
Supporters focused on opposing what they called moral policing and did not view clothing criticism as justified.
Religious and cultural standards
Critics and Religious-Sentiment Concerns
Some critics questioned whether Bollywood would use a similar concept or outfit for Eid or Christmas and said Hindu festivals were being treated differently.
Supporters and Clothing-Choice Defense
Defenders argued that people should not police a woman’s clothing and could simply ignore an advertisement they disliked.
Key facts
- Advertisement
- GIVA Raksha Bandhan jewellery advertisement
- Actor
- Kriti Sanon
- Criticized outfit
- A bralette-style blouse, cape and draped skirt
- Other disputed element
- Sanon ties a rakhi to a dog after it barks at her
- Festival date
- Raksha Bandhan 2026 will be celebrated on August 28
- Online criticism
- Some users called the outfit inappropriate and questioned the use of the concept for Hindu celebrations
- Film update
- Sanon was most recently seen in Cocktail 2, released in theatres on June 19, 2026
Quotes
An unnamed social-media user
A social-media user who criticized the advertisement and called for legal action.
“Everyone trolling Kriti Sanon for this GIVA ad, saying she’s wearing a “bikini." Is she? Nope. She’s not dressed inappropriately. Maybe her outfit just doesn’t fit your definition of “decency." I could wear that in front of my brother too. Same people cheering her bikini scenes in movies are now policing her clothes. Women are judged either way. Get a life, trollers.”
news18.com
“A FIR be filed against @kritisanon for perverted portrayal of brother sister festival of rakhi & hurting the dharmik sentiments of hindus u/s 299 BNS— Deliberate & Malicious Acts to insult religious beliefs through visual or electronic means punishment up to 3 years in prison (sic).”
news18.com
Sources
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