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Unilever Names India Blueprint for Emerging Market Growth

Unilever Names India Blueprint for Emerging Market Growth
Unilever CEO calls India blueprint for emerging market growth · thehindubusinessline.com

Unilever is a large company that sells everyday products such as personal-care items.

Its CEO said India is an important example for how the company wants to grow in emerging markets.

He believes India’s consumer-goods market could grow very quickly over the next five years.

More people are moving to cities, earning more money and joining the workforce.

Families and shopping habits are also changing.

Hindustan Unilever said small neighborhood shops still account for much of India’s retail activity.

Quick-commerce services are creating new opportunities for large brands with reliable demand.

The company also wants to sell more premium beauty products and encourage some shoppers to choose larger sachets.

Key facts

Company
Unilever plc
India leadership
Priya Nair, Managing Director and CEO of Hindustan Unilever
Growth reported
Unilever cited double-digit growth and accelerating business momentum in India this year.
Dominant retail channel
Traditional general trade remains the backbone of India’s retail ecosystem.
Quick-commerce strategy
Hindustan Unilever is working with quick-commerce players on supply-chain integration and agility.
Premium opportunities
The company highlighted premium hair care and skin care, including brands such as Dove and Vaseline.
Sachet upgrade opportunity
Fernando Fernandez described moving consumers from a Re 1 sachet to a Rs 2 sachet as a major opportunity.

Quotes

Fernando Fernandez

Global CEO of Unilever Plc

“The biggest premiumisation opportunity in India is to move consumers from a Re 1 sachet to a Rs 2 sachet”
thehindubusinessline.com
“India is the blueprint of what we are doing in emerging markets”
thehindubusinessline.com

Priya Nair

Managing Director and CEO of Hindustan Unilever

“We are working closely with quick commerce players to ensure supply-chain integration and agility”
thehindubusinessline.com

Sources

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