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Ravi Shankar Says ‘Hanuman Ansh’ Success Offers Industry Reality Check

Ravi Shankar Says ‘Hanuman Ansh’ Success Offers Industry Reality Check
Producer Ravi Shankar Reflects on the Reality Check Given by 'Hanuman Ansh' Success · deccanchronicle.com

‘Hanuman Ansh’ is a devotional film that is coming out in Telugu this week.

Producer Ravi Shankar spoke about its success at an event in Hyderabad.

Reports say the film earned about Rs 400 crore after being made on a budget of about Rs 2 crore.

Shankar said this result is striking because big films can cost a lot and may not earn their money back.

He called the film a pan-Indian success and asked its makers to release it in more languages.

Its performance has led people in the film industry to talk about making good stories without overspending.

One industry source said Telugu producers could focus more on local stories for audiences in the Telugu states.

The source said keeping budgets under control could make it easier to recover costs.

Key facts

Reported collection
Around Rs 400 crore
Reported budget
Rs 2 crore
Telugu release
Scheduled for this week, according to the article
Event
Pre-release press event
Event location
Hyderabad
Ravi Shankar’s appeal
Release the film in as many languages as possible

Quotes

Ravi Shankar

Mythri Movie Makers producer who attended the Hyderabad pre-release event.

“Though we are spending crores of money, we aren’t sure how much the films will earn. Hanuman Ansh is the real PAN-Indian film. I request the makers to release it in whatever language possible.”
deccanchronicle.com

An industry source

Unidentified source commenting on Telugu film-industry strategy.

“Instead of spending heavily on films aimed at audiences across the country, producers need to invest in enriched local stories. With better control over budgets, they can cater to the Telugu audience in both Telugu states and have a clearer path towards recovering their investment.”
deccanchronicle.com

Sources

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