4 hrs ago

Prithviraj Says Hanuman Ansh Shows Budget Doesn't Define Scope

Prithviraj Says Hanuman Ansh Shows Budget Doesn't Define Scope
'Hanuman Ansh Proves Budget Doesn't Define A Film's Scope': Prithviraj Sukumaran As It Nears Rs 300 Crore Worldwide · NDTV

Prithviraj Sukumaran said that a movie’s budget does not decide how successful or wide-reaching it can be.

He used Hanuman Ansh as an example.

The film was made with about Rs 1.75 crore.

At first, it earned only Rs 1.48 crore in its first two weeks.

Later, more people began recommending it to friends and on social media.

Its earnings then grew quickly.

By September 15, it had made Rs 291.40 crore worldwide.

This shows that audiences can help a film become popular even without a large budget.

Key facts

Worldwide gross
Rs 291.40 crore by September 15
India gross
Rs 272.90 crore
India net
Rs 222.88 crore
Overseas gross
Rs 18.50 crore
Reported budget
Approximately Rs 1.75 crore
First two weeks
Rs 1.48 crore combined
Third-week collection
Rs 10.4 crore

Quotes

Prithviraj Sukumaran

Actor discussing Hanuman Ansh and the relationship between a film’s budget and scope.

“From the third weekend onwards, the film suddenly began to grow. Audiences became its brand ambassadors. They started recommending it on social media, through WhatsApp, and among friends and family. When people become your brand ambassadors, you do not need promotions.”
NDTV
“The budget of a film does not govern its scope anymore. It's just the content. If the budget of a film governed the scope, we wouldn't be talking about Hanuman Ansh today.”
NDTV

Sources

Related news