3 weeks ago

Indian social media users prefer voice messaging, survey finds

Indian social media users prefer voice messaging, survey finds
How do Indian social media users express themselves best? Voice messaging, says new survey · theprint.in

A company called FRND asked more than 12,000 people in India how they like to talk to friends online.

Most people said they worry about their privacy and about being judged by people they know.

Because of this, many people feel safer using their voice instead of typing messages.

The survey found that almost 8 out of 10 people express themselves much better in their own mother tongue.

That was even more true for people who speak Telugu and Malayalam.

Most people said they feel most emotionally connected when they hear someone else's voice.

Hindi speakers loved voice messaging the most, with 70 out of 100 preferring it.

Apps like Reddit and Discord work well for city dwellers who speak English, but mother-tongue speakers need something different.

The company behind the survey says people feel more comfortable being themselves when they don't have to show a photo.

They believe people want an online space that is warm and kind, not just useful.

Key facts

Survey
FRND Safe Space Survey
Respondents
12,666 FRND users
Method
In-app pop-ups with multiple-choice format
Privacy barrier
48% cited lack of privacy
Judgement fear
45% fear judgement from people they know
Mother tongue expression
78% overall; 84% among Telugu and Malayalam speakers
Voice connection
66% felt most emotionally connected hearing voice notes
Voice messaging preference
70% Hindi (highest); 58% Malayalam (lowest)

Quotes

Anonymous survey respondent

A participant in the FRND Safe Space Survey

“The survey was conducted among 12,666 users on the platform via in-app pop-ups, using a multiple-choice format.”
theprint.in

Sources

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