1 month ago
Meta Served AI Nudify Ads via Chinese Partner
Meta, which owns Facebook and Instagram, has been running ads for AI apps that can create fake nude images or videos of people without their consent.
These ads were placed by a Chinese company called GatherOne, which is one of Meta's advertising partners.
Even though Meta has rules against such ads, thousands of them were shown to users.
A group called the Tech Transparency Project found these ads and said Meta isn't doing enough to stop them.
Meta says it is trying to stop these ads, but the ads were still shown to users.
Some of these apps have been downloaded millions of times, and many teens have used them to create or share inappropriate images.
Laws like the Take It Down Act are trying to stop this, but it's still a big problem.
Meta served 7,600 ads for AI nudify apps via Chinese partner GatherOne, violating its own policies.
The ads promoted apps that can create non-consensual intimate imagery, including child pornography.
Meta's rules prohibit sexually suggestive ads or those for apps that purport to strip the persons depicted.
GatherOne maintains compliance with Meta's policies and international legal frameworks.
Meta generated $18.4 billion in revenue from China in 2024, 11% of its global revenue.
- Who
- Meta Platforms Inc., GatherOne Inc., Tech Transparency Project
- What
- Meta served AI nudify ads via Chinese partner GatherOne, violating its own policies
- Where
- Globally, with ads directed to users worldwide
- When
- Ads were served between April and June 2026
- Why
- To generate ad revenue, despite policy violations and user safety concerns
Tech Transparency Project
Meta and GatherOne
Ad Policy Compliance
Tech Transparency Project
Meta failed to enforce its own policies against nudify ads, giving a free pass to GatherOne.
Meta and GatherOne
GatherOne complies with Meta's advertising policies and international legal frameworks.
Revenue vs. User Safety
Tech Transparency Project
Meta prioritizes ad revenue from China over user safety and policy enforcement.
Meta and GatherOne
Meta takes aggressive steps to combat non-consensual intimate imagery and nudify apps.
Key facts
- Number of Ads
- 7,600
- Advertising Partner
- GatherOne Inc.
- Meta's China Revenue (2024)
- $18.4 billion (11% of global revenue)
- BAfter App Downloads
- Over 2.5 million globally
- Take It Down Act
- Criminalizes non-consensual sexual content
Timeline
Meta probes Instagram's addictive design, sparks AI storytelling exploration.
Then, Meta aids teens with AI, reviving personalized tale idea.
Next, Meta tests StoryKit, crafting AI-driven kids' tales.
StoryKit evolves, empowering parents to customize characters and settings.
Shockingly, Meta runs 7,000 ads for AI apps creating non-consensual intimate images.
Quotes
Meta spokesperson
Representative of Meta Platforms Inc.
“Meta’s rules prohibit sexually suggestive ads or those for apps that purport to strip the persons depicted. But TTP’s work, which aims to hold Big Tech companies to account, shows repeated failures from the likes of Apple Inc. and Alphabet Inc. to curb such apps.”
thehindubusinessline.com
“All advertisers have to comply with our advertising standards, and failure to comply with our policies and standards can lead to the cancellation of ads placed, financial penalties, and termination of ad accounts.”
NDTV
Sources
Instagram, Facebook Ran AI 'Nudify' Ads From China: Report
Instagram, Facebook ran AI ‘Nudify’ ads from China, report says
Instagram, Facebook Host 7,600 Ads For China App That Deepfake Women’s Faces Onto Sexually Explicit Content
Facebook, Instagram ran over 7,000 ads for AI ‘nudify’ apps from China, says report
Meta Accused Of Running Thousands Of AI 'Nudify' Ads On Facebook, Instagram From China
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