Quick Commerce Platforms Offer Cosmetics for ₹1

Some delivery apps like Swiggy Instamart and Zepto are selling makeup for just ₹1.

But there's a catch: you have to buy other makeup worth ₹599 or more to get these cheap deals.

They're doing this to get more people to buy makeup and to try new brands.

Brands are also helping with these deals because they want more people to try their products.

These apps make more money from selling makeup than from selling food, so they want people to buy more of it.

Right now, makeup is a small part of what these apps sell, but it's growing fast.

By 2030, they think makeup sales will be much bigger.