6 hrs ago
Airtel Adds Apple iCloud+, TV and Arcade to Postpaid Plans
Airtel is adding several Apple services to some family phone plans.
The plans cost ₹999 or more and are not becoming more expensive because of this change.
iCloud+ helps people save and protect photos, files, passwords and contacts.
Apple TV offers shows and movies.
Apple Arcade offers many games without advertisements.
The ₹999 family plan can be used by a family of three.
It already includes unlimited data and spam protection.
Airtel says these additions give families more digital services in one plan.
The move also helps Airtel encourage customers to choose higher-value plans.
Bharti Airtel is upgrading its ₹999 and higher family postpaid plans without increasing headline tariffs.
The enhanced plans will include Apple iCloud+, Apple TV and Apple Arcade.
iCloud+ will let users store, sync and back up photos, files, passwords and contacts across Apple devices.
Apple TV will provide original series and movies, while Apple Arcade will offer hundreds of ad-free games.
The bundling strategy aims to encourage upgrades and increase average revenue per user through added services.
- Who
- Bharti Airtel and Apple are involved, with Airtel customers receiving the upgraded plans.
- What
- Airtel is bundling Apple iCloud+, Apple TV and Apple Arcade into its ₹999 and higher family postpaid plans without a headline tariff hike.
- Where
- The article does not specify a location.
- When
- The announcement was made on Tuesday.
- Why
- Airtel says the services will create more value for customers, while the broader strategy is intended to encourage upgrades and raise average revenue per user.
Key facts
- Plans affected
- ₹999 and higher family postpaid plans
- Tariff change
- No headline tariff increase was announced
- Cloud service
- Apple iCloud+ for storing, syncing and backing up digital content
- Entertainment
- Apple TV and Apple Arcade are included
- ₹999 plan capacity
- The plan accommodates a family of three
- Existing benefits
- Unlimited data powered by Fastlane technology and built-in spam protection
- Business objective
- Encourage upgrades and increase average revenue per user
Quotes
Amit Tripathi
Director of Market Operations at Bharti Airtel
“At Airtel, we are constantly looking at ways to make our customers’ lives simpler while creating more differentiated value through our propositions. Our family postpaid plans are designed around this belief — bringing together connectivity, entertainment and digital experiences that matter to the entire family, all through a single plan.”
livemint.com
“With the addition of Apple’s iCloud+, Apple TV and Apple Arcade to our family postpaid plan offerings, we are taking this proposition a step further, giving customers even more value and making the Airtel experience more rewarding.”
livemint.com
Sources
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