11 months ago

Film Industry Concerned Over Social Media Fan Wars

Film Industry Concerned Over Social Media Fan Wars
Difficult To Douse Raging Fire On Social Media, Says M S Raju · deccanchronicle.com

Big movie stars and producers are worried about how online fan fights are hurting the movie business.

They say that people are being mean to each other online, which makes movies do worse at the box office.

It's like a fire that's hard to stop once it starts.

Even though there's a lot of negativity online, word-of-mouth is still the most important thing for movies to do well.

They want fans to be friendly and support movies.

Key facts

Main Issue
Fan wars and negativity on social media
Actor Concerns
Impact on box office success
Films mentioned
OG, Kalki 2898 AD
Veteran Producer
M S Raju
Primary factor
Word-of-mouth publicity

Quotes

M S Raju

Veteran producer

“Despite all the negative chatter on social media and YouTube, I believe word-of-mouth publicity is still the most powerful and genuine factor for Telugu cinema. It has helped many films set box-office records over decades. We must continue to trust the audience to spread positivity about a good film, because social media has its limitations”
deccanchronicle.com
“It’s difficult to douse once it spreads. It’s better to keep a distance from the raging fire than to try controlling it. Social media is handled by lakhs of young, sharp fans who follow their favourite stars passionately. They wait for an opportunity to troll teasers, trailers, and films of rival stars, and this has become unstoppable”
deccanchronicle.com

Pawan Kalyan

Actor

“Fan wars have turned quite ugly, and the hatred is spilling over into films, cutting short their life span. Earlier, big films used to run for 100 or 175 days, but now their fate is decided within five or six days due to negativity on social media”
deccanchronicle.com

Sources

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