1 month ago
Wipro Acquires Good Home and Eva
Wipro Consumer Care and Lighting has bought the Good Home and Eva brands from TTK Healthcare for ₹256 crore.
This is Wipro's 17th acquisition and it aims to grow its home care and personal care business.
Good Home and Eva made ₹148 crore in revenue last year.
Wipro plans to use its strong distribution network to grow these brands in India and possibly overseas.
TTK Healthcare will keep its other brands and focus on healthcare.
This deal is part of a bigger trend in India's FMCG sector where companies are buying other brands to grow.
Wipro acquires Good Home and Eva brands from TTK Healthcare for ₹256 crore.
Good Home and Eva generated ₹148 crore in revenue in FY26.
Wipro's 17th acquisition aims to expand its home care and personal care portfolio.
The deal is expected to close by 30 September.
Wipro plans to leverage its distribution network to grow the acquired brands in India and overseas.
- Who
- Wipro Consumer Care and Lighting, TTK Healthcare
- What
- Acquisition of Good Home and Eva brands
- Where
- India
- When
- Expected to close by 30 September
- Why
- To expand home care and personal care portfolio
Wipro's Acquisition Strategy
TTK's Strategic Focus
Growth Strategy
Wipro's Acquisition Strategy
Wipro aims to expand its home care and personal care portfolio through acquisitions, focusing on underpenetrated categories like home care and foods in India.
TTK's Strategic Focus
TTK Healthcare will retain Woodward's Gripe Water and Skore, continuing to focus on pharmaceuticals, medical devices, and other healthcare businesses.
Key facts
- Acquisition Value
- ₹256 crore
- Brands Acquired
- Good Home, Eva
- Revenue of Acquired Brands
- ₹148 crore in FY26
- Expected Closing Date
- 30 September
- Wipro's Acquisition Count
- 17th acquisition
- Home Care Market Size in India
- ₹2,000 crore
- Fragrances and Deodorants Market Size in India
- ₹5,000 crore
Quotes
Kumar Chander
Global CEO, Wipro Consumer Care and Lighting
“"Home care is 15% of the Wipro Consumer Care and last year it grew 27%. First quarter this year grew 41%... Our focus will be on building their (Eva and Good Home) equity through innovation, wider market reach and sustained investments."”
businesstoday.in
Sources
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