3 hrs ago
KICK Sponsors Team Apex Gaming Amid India’s Livestream Boom
KICK is a website where people watch live gaming and other entertainment.
It is now sponsoring Team Apex Gaming, an Indian esports organisation.
The partnership is focused on live gaming videos and creators.
Team Apex Gaming was started in April 2026 by Jonathan Gaming.
The team includes players and online gaming creators.
It has competed in major Indian gaming competitions.
Both organisations believe more people in India will watch gaming streams as everyday entertainment.
They want to help players and creators connect with their fans.
KICK says it gives streamers ways to earn money from their content.
KICK has become Team Apex Gaming’s official sponsor in the live-streaming category.
The partnership expands KICK’s focus on India’s gaming and esports market.
Team Apex Gaming was founded in April 2026 by Jonathan Jude Amaral, known as Jonathan Gaming.
TAG combines a competitive esports roster with a network of gaming creators.
KICK says its creator programs have facilitated more than US$400 million in payouts since launch.
- Who
- KICK and Team Apex Gaming, founded by Jonathan Jude Amaral and co-founder Madhur Agrawal.
- What
- KICK became Team Apex Gaming’s official sponsor in the live-streaming category.
- Where
- Mumbai, Maharashtra, India; the partnership targets India’s gaming ecosystem.
- When
- The announcement was dated September 23; Team Apex Gaming launched in April 2026.
- Why
- The organisations aim to support creators and players and encourage livestream viewing as mainstream entertainment in India.
Key facts
- Sponsor
- KICK
- Sponsored organisation
- Team Apex Gaming (TAG)
- Sponsorship category
- Live streaming
- TAG launch
- April 2026
- TAG founder
- Jonathan Jude Amaral, popularly known as Jonathan Gaming
- KICK launch
- 2022
- KICK Partner Program payouts
- More than US$400 million facilitated, according to KICK
Quotes
Jonathan Gaming
Founder of Team Apex Gaming and professional gamer and gaming creator
“India is watching gaming like never before, and KICK understands the culture – the importance of giving creators and players a platform to connect with their communities. This partnership is about making livestream viewing a part of everyday entertainment for millions of fans, and that push is only going to get stronger from here.”
theprint.in
“We’ve always approached partnerships from an industry-first lens. We were looking for a partner genuinely endemic to what a gamer is – someone who understands that the future of this space is as much about watching and participating as it is about competing. KICK gets that.”
theprint.in
Sources
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