3 weeks ago
Myspace eyes comeback as 'Antidote' to social media fatigue
Myspace was a very popular website where people could make their own fun, decorated pages and have a friend named Tom.
A long time ago, many people used it, but then bigger social media apps like Facebook became more popular.
Now, the people who own Myspace want to bring it back.
They think it can be a calm and fun place for people who are tired of social media.
Bringing back an old app is not easy, though.
There are many other popular apps for sharing pictures and videos.
The owners have tried before, and it did not work.
They also said the company lost a lot of money.
To do well, Myspace will need lots of people to keep using it and creating things on it.
It might not need to be the biggest app, but it needs to be special to make people want to stay.
Myspace owners Tim and Chris Vanderhook are planning a relaunch, positioning the platform as an 'antidote' to social media fatigue.
The platform drew 115 million monthly visitors at its peak in 2008 before Facebook and other rivals overtook it.
The Vanderhook brothers, who also co-founded Viant Technology, acquired Myspace in 2003 and failed in a 2013 revival attempt.
Vanderhook said the brand lost $150 million over time, according to Time magazine.
A relaunch would face intense competition from Instagram, TikTok, Snapchat, YouTube and Reddit, with no clear rollout timeline announced.
- Who
- Tim and Chris Vanderhook, co-founders of Viant Technology and owners of Myspace, are leading the planned revival.
- What
- Myspace is being positioned for a comeback as an 'antidote' to social media fatigue in a crowded market of rival platforms.
- Where
- Not specified in the articles.
- When
- No clear timeline was outlined; the relaunch was teased recently in a documentary, following a failed 2013 attempt.
- Why
- The revival aims to appeal to users experiencing social media fatigue by offering an alternative to algorithm-driven feeds, though it needs sustained engagement to attract advertisers.
Key facts
- Platform
- Myspace
- Owners
- Tim and Chris Vanderhook (co-founders of Viant Technology)
- Peak usage
- 115 million monthly visitors in 2008
- Acquisition
- Acquired in 2003 from Tom Anderson and Chris DeWolfe
- Previous relaunch
- Failed 2013 attempt
- Reported losses
- $150 million over time
- Positioning
- Antidote to social media fatigue
- Main competitors
- Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit




