3 weeks ago

Myspace eyes comeback as 'Antidote' to social media fatigue

Myspace eyes comeback as 'Antidote' to social media fatigue
Myspace eyes revival, positioning itself as an ‘Antidote’ to social Media fatigue · firstpost.com

Myspace was a very popular website where people could make their own fun, decorated pages and have a friend named Tom.

A long time ago, many people used it, but then bigger social media apps like Facebook became more popular.

Now, the people who own Myspace want to bring it back.

They think it can be a calm and fun place for people who are tired of social media.

Bringing back an old app is not easy, though.

There are many other popular apps for sharing pictures and videos.

The owners have tried before, and it did not work.

They also said the company lost a lot of money.

To do well, Myspace will need lots of people to keep using it and creating things on it.

It might not need to be the biggest app, but it needs to be special to make people want to stay.

Key facts

Platform
Myspace
Owners
Tim and Chris Vanderhook (co-founders of Viant Technology)
Peak usage
115 million monthly visitors in 2008
Acquisition
Acquired in 2003 from Tom Anderson and Chris DeWolfe
Previous relaunch
Failed 2013 attempt
Reported losses
$150 million over time
Positioning
Antidote to social media fatigue
Main competitors
Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit

Sources

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