2 weeks ago
Sony Pictures India unveils Tamil channel Sony VIZHA, launching October
A big television company in India is starting a brand-new TV channel.
The company is called Sony Pictures Networks India, and it is often called SPNI for short.
The new channel is called Sony VIZHA, and it will show programs in Tamil, a language spoken by many people in southern India.
The channel will start in October.
It will have made-up stories, fun game shows, movies, and big special events.
Viewers can watch it on television and on digital devices like phones.
The word Vizha means celebration or festival in Tamil.
The channel's logo uses yellow, a color linked to Tamil celebrations like turmeric and marigold flowers, and electric blue for a fresh, modern feel.
Children sang the Tamil anthem Tamizh Thai Vaazhthu to reveal the name and logo on Independence Day.
Sony Pictures Networks India (SPNI) unveiled Sony VIZHA, its new Tamil general entertainment channel, on Independence Day (August 15, 2026).
The channel is scheduled to launch in October, marking SPNI's formal entry into the Tamil GEC market dominated by Sun TV Network, Star Vijay and ZEE Tamil.
Sony VIZHA will feature original fiction, global reality formats, movies and tentpole entertainment across television and digital.
The name and logo were revealed through a rendition of Tamizh Thai Vaazhthu performed by children.
Vizha means celebration or festival in Tamil, and the logo's yellow (turmeric, marigold) and electric blue colors reflect Tamil Nadu's celebration traditions.
- Who
- Sony Pictures Networks India (SPNI), with Rajaraman Sundaram, Chief Content Officer – South Regional, commenting on the launch.
- What
- The launch of Sony VIZHA, a Tamil general entertainment channel featuring original fiction, global reality formats, movies and tentpole entertainment.
- Where
- India, targeting Tamil-speaking audiences in south India, across television and digital platforms.
- When
- Channel launch scheduled for October this year; name and logo revealed on Independence Day, August 15, 2026.
- Why
- To mark SPNI's formal entry into the Tamil entertainment space and build premium Tamil stories rooted in culture with global ambition.
Key facts
- Channel name
- Sony VIZHA
- Broadcaster
- Sony Pictures Networks India (SPNI)
- Scheduled launch
- October 2026
- Channel type
- Tamil general entertainment channel (GEC)
- Content mix
- Original fiction, global reality formats, movies, tentpole entertainment
- Distribution
- Television and digital
- Name meaning
- Vizha means celebration or festival in Tamil
- Brand colors
- Yellow (turmeric, marigold) and electric blue
Quotes
Rajaraman Sundaram
Chief Content Officer – South Regional, Sony Pictures Networks India
“With Sony VIZHA, we are taking a heartfelt step into Tamil entertainment. This is a market with a rich creative legacy, a deeply expressive language and audiences who have always embraced stories with emotion, honesty and cultural pride. Our hope is to build premium stories that feel close to home while reflecting the confidence and curiosity of a new generation of Tamil viewers - sharper, faster, funnier, and unafraid to look beyond the four walls of the home. At the same time, we want to bring”
financialexpress.com
thehindubusinessline.com
Sources
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