2 weeks ago
Tourism Malaysia boosts Indian market ties with sales mission
Malaysia wants more people from India to visit their country.
So, the people at Tourism Malaysia are holding meetings in big Indian cities like Chennai, Mumbai, and New Delhi.
These meetings are called a Sales Mission.
Almost 50 Malaysian hotels, travel companies, and airlines are taking part.
They want to create great travel packages for Indian visitors.
Malaysia made it easier for Indians to visit by allowing them to travel without a visa starting in December 2023.
After that, more than 1.5 million Indian people visited Malaysia in 2025.
Now India is one of Malaysia's top five countries for visitors.
Malaysia hopes even more Indians will come and explore beautiful places like Penang, Langkawi, and Sarawak.
Tourism Malaysia held Sales Mission Series 2 in Chennai on August 13 to expand business opportunities and boost arrivals from India.
The mission runs across Chennai, Mumbai, and New Delhi from August 12 to August 20, bringing together 47 Malaysian tourism stakeholders.
The 'Visit Malaysia 2026' initiative, organized in collaboration with Batik Air, focuses on strengthening B2B engagements and trade partnerships.
India became one of Malaysia's top five source markets after visa-free travel was introduced in December 2023, with over 1.5 million Indian visitors in 2025.
Tourism Malaysia urged stakeholders to promote destinations beyond Kuala Lumpur and Genting Highlands, including Sarawak, Langkawi, Penang, Johor, and Sabah.
- Who
- Tourism Malaysia, led by Director General Mohd Amirul Rizal Abdul Rahim, with 47 Malaysian tourism stakeholders including hoteliers, tour operators, and airline partners.
- What
- Held Sales Mission Series 2 to strengthen ties with the Indian market and promote the 'Visit Malaysia 2026' campaign.
- Where
- Chennai, Mumbai, and New Delhi, India.
- When
- From August 12 to August 20, with the Chennai leg held on August 13.
- Why
- To boost Indian arrivals ahead of the extended promotional campaign and maintain Malaysia as a top-of-mind destination for Indian travellers.
Key facts
- Event
- Sales Mission Series 2
- Dates
- August 12-20
- Delegation size
- 47 Malaysian tourism stakeholders
- Campaign
- Visit Malaysia 2026, extended through 2027
- Airline partner
- Batik Air
- Visa-free travel since
- December 2023
- Indian visitors in 2025
- Over 1.5 million
- India's market rank
- Top five international source market
Quotes
Mohd Amirul Rizal Abdul Rahim
Director General, Tourism Malaysia
“"Destinations such as Sarawak, Langkawi, Penang, Johor, and Sabah offer tremendous potential for the Indian market, featuring diverse experiences ranging from nature, adventure, and island holidays to cultural heritage, gastronomy, shopping, family attractions, MICE, and destination weddings,"”
theprint.in
“"India remains one of Tourism Malaysia’s most important and fastest-growing source markets,"”
theprint.in
Sources
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