1 month ago
BuzzFeed Studios and MuVPix Partner for 100 Microdramas
BuzzFeed Studios and MuVPix have teamed up to make over 100 short dramas, called microdramas, in the next two years.
Their first show is a new version of Romeo and Juliet, set in modern-day Los Angeles.
They will share their skills and resources to make and share these shows on different platforms like TikTok and Instagram.
This partnership aims to create high-quality content that people will enjoy watching on their phones and other devices.
BuzzFeed Studios and MuVPix have partnered to produce over 100 microdramas in two years.
Their first production, Romeo & Juliet, Reimagined, will launch in August.
The show is set in the criminal underworld of modern-day Los Angeles.
The partnership combines BuzzFeed's production and marketing strengths with MuVPix's distribution and tech capabilities.
The microdramas will be distributed across platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Who
- BuzzFeed Studios and MuVPix
- What
- Partnership to produce 100+ microdramas
- Where
- Cross-platform distribution on TikTok, Instagram Reels, YouTube Shorts, FAST/CTV, and muVpix Originals
- When
- Over the next two years, with the first production launching in August
- Why
- To reach broader audiences and raise the bar in creativity and production quality
BuzzFeed Studios
MuVPix
Production and Distribution Strategy
BuzzFeed Studios
BuzzFeed Studios brings its production infrastructure, marketing arm, and cultural reach to the partnership.
MuVPix
MuVPix offers its platform, wider distribution capabilities, and tech to the collaboration.
Key facts
- Partnership Duration
- 2 years
- Number of Titles
- 100+
- First Production
- Romeo & Juliet, Reimagined
- Launch Date
- August
- Platforms
- TikTok, Instagram Reels, YouTube Shorts, FAST/CTV, muVpix Originals
- Production Company
- BlackForge Distribution
- Executive Producers
- Richard Alan Reid, Mike Aho, Dan Katt, Erik Heintz, Ben Asaf Jehoshua, Harris Levinson
- Cast
- Gabrielle Faith Brown, Clayton Carrozza, Yolanthe Cabu, Mustafa Speaks, Jordan Barrett
Quotes
John Lewis
Founder of MuVpix
“"Through our partnership with BuzzFeed Studios, we are reaching even broader audiences, while raising the bar in creativity and production quality,"”
deadline.com
Sources
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