Argentina-Spain Final Hailed as Potential Greatest World Cup Ever

“It’s a mix. I think there are Hispanics that will always root for a Hispanic country, even if it’s not theirs, because there’s this commonality of, 'Hey, we’ve got to stick to our own.' I think there’s also some rivalries, like there are in any sport, and some may not be on the same boat because they consider them rivals.”

“Certainly, anytime you have something in prime time, it, you know, you have more addressable audience, but when you have incredible matchups, it sometimes supersedes the time. People will find a way to make themselves available, whether it’s on their mobile device, whether it’s on TV or connected devices.”