1 day ago
Kraftshala Reports 1,037 Marketing Placements Over 14 Months
Kraftshala School of Business shared a report about jobs received by students in its digital marketing programme.
It said 1,037 students got marketing jobs during the past 14 months.
The programme reported that 94 out of every 100 students were placed.
Some fresh graduates received packages as high as INR 10.4 lakh per year.
Candidates with previous work experience received a reported maximum of INR 16 lakh per year.
Many students joined advertising companies and consumer brands.
Performance marketing and digital marketing were the most common job areas.
Kraftshala said its courses use practical projects and artificial intelligence tools to help students get ready for work.
Kraftshala School of Business reported 1,037 marketing placements and a 94% placement rate across Marketing Launchpad batches over 14 months.
The programme reported a highest CTC of INR 10.4 lakh annually for freshers, INR 16 lakh for experienced candidates, and an average CTC of INR 5.3 lakh.
Placements increased 74% year-on-year from January to August 2026 and 147% year-on-year in July-August 2026, according to the report.
Performance marketing accounted for 31% of placements, followed by digital marketing at 28% and ecommerce at 12%.
Kraftshala said more than 3,000 students have been placed through Marketing Launchpad since its launch, including over 1,000 in the past 14 months.
- Who
- Kraftshala School of Business, its Marketing Launchpad students, and recruiting companies.
- What
- Kraftshala reported 1,037 marketing placements, a 94% placement rate, and salary outcomes from its digital marketing programme.
- Where
- The announcement was made in Gurugram, Haryana; the programme is delivered online to learners across India.
- When
- The results cover the 14 months preceding September 1, including January-August 2026 comparisons with the same period in 2025.
- Why
- Kraftshala attributed the reported outcomes to practical business projects, an AI-led curriculum, candidate learning agility, and placement support.
Key facts
- Reported placements
- 1,037 marketing placements over 14 months
- Reported placement rate
- 94% across Marketing Launchpad batches
- Highest reported CTC
- INR 10.4 lakh per annum for freshers and INR 16 lakh per annum for candidates with relevant work experience
- Average reported CTC
- INR 5.3 lakh per annum
- Latest batch
- Batch 39 recorded a 97% placement rate, with a highest CTC of INR 9.2 lakh and average CTC of INR 5.2 lakh per annum
- Placement growth
- Placements rose 74% year-on-year in January-August 2026 and 147% in July-August 2026
- Most common roles
- Performance marketing represented 31% of placements, digital marketing 28%, and ecommerce 12%
Quotes
Yuvraj Singh Deora
Marketing Launchpad alumnus and Growth Ads Manager at Lenskart
“At Kraftshala, we believe the value of education lies in whether it prepares people to add value in their workplaces from day one. That is why Marketing Launchpad is designed around real business problems, practical execution and the skills that employers look for when hiring early-career marketing talent.”
theprint.in
“What makes Kraftshala different is how closely it connects learning with the real world. The experience is not just about understanding marketing concepts, it teaches you how to think, analyse problems, and make decisions in a business environment.”
theprint.in
Sources
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