5 days ago

Bengal’s Handmade Rakhis Reach U.S. Markets Ahead of Raksha Bandhan

Bengal’s Handmade Rakhis Reach U.S. Markets Ahead of Raksha Bandhan
When Rakhis from Bengal transcend Indian borders · thestatesman.com

Rakhis are special threads exchanged by brothers and sisters during Raksha Bandhan.

Some rakhis made in a village in West Bengal have been sold to people in the United States.

Shanku Das and his wife make many kinds of rakhis throughout the year.

Their work also provides materials and designs for nearly 500 women who make rakhis at home.

The festival creates important work for families in several parts of Bengal.

A cooperative in Kalna received a large order worth at least 2 crore.

In another part of Bengal, artisans are making rakhis from natural and discarded materials.

These include banana leaves, jute, seeds, paddy and water hyacinth.

Key facts

Export market
Handmade rakhis from Harinali were sold to buyers in the United States.
Main craft location
Harinali village, Purba Bardhaman district, West Bengal.
Artisan network
Materials and designs from the Das household support nearly 500 women artisans.
Bulk order
A Rakhi cooperative in Kalna secured an order worth at least 2 crore.
Production cycle
Shanku Das and his wife make rakhis year-round, with work increasing before Raksha Bandhan.
Eco-friendly materials
Artisans in Nadia use banana stems and leaves, water hyacinth, paddy, seeds, jute, wood dust and pistachio shells.

Quotes

Tapan Modak

Secretary of a Rakhi cooperative

“We make various types of Rakhis year-round and pan-India orders excited us to work harder this year. Designs change as per demand and work peaks just before Raksha Bandhan.”
thestatesman.com
“Like every year, we secured a bulk order worth at least 2 Crore this year, too.”
thestatesman.com

Sources

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