1 month ago

Amazon, Walmart AI Detect Fake "Made in USA" Labels

Amazon, Walmart AI Detect Fake "Made in USA" Labels
Amazon, Walmart AI detect made in USA fraud but do not flag it, study says · livemint.com

Amazon and Walmart have smart assistants that can spot when a product says it was made in the U.S. but actually wasn’t.

The assistants can see the mistake, but they don’t warn customers or remove the product.

Walmart’s assistant says the law only applies to manufacturers, not stores.

Amazon says it shows country-of-origin info and takes action when sellers break rules.

A study says the technology could help but companies aren’t using it to stop fake labels.

Key facts

Retailers
Amazon, Walmart
AI Assistants
Alexa for Shopping, Sparky
Study Author
Columbia Law School's Center for Law and the Economy
Key Finding
AI detects false labels but does not flag them
FTC Rule
"Made in USA" must be all or virtually all U.S. made

Quotes

Amazon's Alexa for Shopping

AI shopping assistant for Amazon

“The harm to U.S.-made brands is real and documented, but until that harm creates a financial, regulatory, or reputational cost for Amazon specifically, it remains easier to do nothing.”
livemint.com
“That's a business calculation, not a legal justification.”
livemint.com

Sources

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