2 weeks ago
Chicken Prices Fall Sharply With Advent of Holy Shravana Month
A special holy month called Shravana Masam started on August 13.
During this month, many people choose to eat only vegetarian food and stop eating meat.
Because fewer people are buying chicken, the price of chicken has gone down a lot.
Chicken that used to cost more than ₹300 for one kilogram now costs about ₹240.
That is a big drop in just a few days.
Egg prices have also gone down a little.
But the price of mutton, which is goat or sheep meat, has not gone down.
It is still very expensive at more than ₹850 for one kilogram.
Country chicken is also still expensive at about ₹750 for one kilogram.
So while some people get cheaper chicken, others still find meat too costly.
Retail prices of skinless chicken fell sharply to around ₹240 a kg on Saturday, down from above ₹300 a kg.
The price decline is attributed to the holy Shravana Masam starting August 13, when many devotees stop eating non-vegetarian food.
Prices declined by nearly ₹60 a kg over the past four days, an unusually steep fall compared to normal ₹10–₹20 fluctuations.
Skin-on broiler chicken is currently selling for around ₹200 a kg in retail markets.
Egg prices also softened, with a dozen eggs now selling for around ₹80, down from ₹96–₹100.
Mutton prices have not declined, remaining above ₹850 a kg, and country chicken remains around ₹750 a kg live.
- Who
- Poultry farm owners, traders, and farmers in the Kurnool region of Andhra Pradesh, including R. Vivekananda, C. Virupakshi Reddy, and P. Krishna Reddy.
- What
- Retail prices of chicken fell sharply due to reduced demand during the holy Shravana month, while mutton and country chicken prices remained high.
- Where
- Kurnool and surrounding areas in Andhra Pradesh, India.
- When
- Around August 13, 2026, with the price fall observed over the past four days leading up to Saturday.
- Why
- Most devotees stopped consuming non-vegetarian food during the holy Shravana Masam, reducing demand for chicken.
Consumers and Farmers
Poultry Industry
Cause of price fall
Consumers and Farmers
The sharp fall in chicken prices is due to reduced demand during the holy Shravana month when devotees stop eating non-vegetarian food.
Poultry Industry
Chicken prices had been rising since March due to high temperatures affecting poultry production and rising feed costs; the fall reverses that trend.
Key facts
- Skinless chicken price (before)
- Above ₹300 a kg
- Skinless chicken price (now)
- Around ₹240 a kg
- Skin-on broiler chicken price
- Around ₹200 a kg
- Price decline over four days
- Nearly ₹60 a kg
- Normal price fluctuation
- ₹10–₹20 a kg
- Egg price (now)
- Around ₹80 a dozen (down from ₹96–₹100)
- Mutton price
- More than ₹850 a kg
- Country chicken price (live)
- Around ₹750 a kg
Quotes
C. Virupakshi Reddy
Farmer from Panyam
“"Country chicken prices have been rising for nearly a year and have not come down. Supply is not keeping pace with demand. During festivals, the birds become even more difficult to get."”
deccanchronicle.com
“"Chicken prices had been rising continuously since March, as high temperatures had affected poultry production. Rise in feed costs also pushed up their cost,"”
deccanchronicle.com











