1 hr ago
Rentbasket Unveils Refreshed Brand Identity and Expands Subscription Rental Services
Rentbasket is a company that rents furniture and appliances to people moving into new homes.
Customers pay every month instead of buying everything at once.
The company delivers, installs, and maintains the items for free.
It has more than 450 active subscriptions across Delhi NCR.
Rentbasket says it has served more than 3,000 customers in three years.
Its new brand is based on Comfort, Care and Conserve.
The company also introduced Ku, a turtle mascot that represents long-lasting products and resilience.
Ku is also a WhatsApp AI assistant that answers customer questions and helps place orders.
Rentbasket says its Noida business became operationally break-even within nine months without paid advertising.
Rentbasket launched a redesigned website, refreshed green palette, mascot Ku, and the Comfort, Care and Conserve philosophy.
The company rents furniture and appliances to young professionals through monthly subscriptions with free delivery, installation, and maintenance.
Rentbasket has more than 450 active subscriptions across Delhi NCR and has served over 3,000 customers during three years of operations.
Noida, launched in April 2025, reached operational break-even in nine months without paid marketing, according to the company.
Ku, Rentbasket’s WhatsApp AI assistant, handles sales enquiries, order placement, delivery estimates, and order-status questions around the clock.
- Who
- Rentbasket, operated by IG Rentok Pvt Ltd and led by Vijay Mahendru and Hardik Mahendru.
- What
- The company unveiled a new brand identity, website, green palette, philosophy, mascot, and WhatsApp AI assistant.
- Where
- Rentbasket operates across Delhi NCR, including Gurgaon, Noida, Greater Noida, and Indirapuram.
- When
- The announcement was made on September 14; Noida operations began in April 2025.
- Why
- The rebranding is intended to express the company’s focus on making new homes comfortable, caring for customers, and keeping products in use longer.
Key facts
- Business model
- Monthly subscriptions for furniture and appliances, with free delivery, installation, and maintenance.
- Current subscriptions
- More than 450 active subscriptions across Delhi NCR.
- Customer reach
- More than 3,000 customers served across three years, including Rentbasket Mini rentals.
- Organic growth
- Revenue has grown 50% year on year organically, according to the company.
- Noida performance
- Noida launched in April 2025 and reached operational break-even in nine months without paid marketing.
- Brand philosophy
- Comfort, Care and Conserve.
- Digital assistant
- Ku is a WhatsApp AI assistant for enquiries, order placement, delivery updates, and order tracking.
Quotes
Hardik Mahendru
Co-founder of Rentbasket who leads technology and AI
“We don’t see our customers as transactions; we treat them as our guests. The 3Cs, Comfort, Care and Conserve, give us a simple philosophy to guide everything we do. In 1998, when I moved to Mumbai for my first job, my rented apartment had a cotton mattress but no bed, no study table, a barely equipped kitchen, and a plastic table in the drawing room. Even a rented refrigerator eventually felt like a luxury. Rentbasket exists because starting a new life in a new city should not require spendingي?”
theprint.in
“We spent three years building systems before we spent a rupee on marketing. That’s why our second city, Noida, broke even in nine months instead of three years. We are building it as a hospitality startup which can serve quality services at scale while having great unit economics. Rentbasket Means Care.”
theprint.in
Sources
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