7 months ago
Shark Tank India: Protein Brand Stroom Secures Deal
Three friends who used to live in Australia and made Rs 70 lakh decided to start a protein brand in India called Stroom.
They wanted to make protein tasty for everyone.
They went on Shark Tank India to ask for Rs 1 crore for 2% of their company.
The judges tasted their products and had some concerns.
One judge didn't like the taste of a coffee-almond bar.
Another judge pointed out that their packaging said 'no refined sugar' but they used Oreo bits and honey.
The founders agreed to fix the packaging.
After some discussion, two judges, Kunal Bahl and Vineeta Singh, made a deal with Stroom.
Stroom founders Rohan Shah, Shiven Chaturvedi, and Darshan Gattani pitched their protein brand on Shark Tank India Season 5.
The brand aims to make protein products tastier by using milk and soy instead of whey isolates.
Judges raised concerns about the taste and packaging claims of 'no refined sugar' despite using Oreo bits and honey.
Stroom initially asked for Rs 1 crore for 2% equity in their Rs 50 crore valued company.
Kunal Bahl and Vineeta Singh ultimately made a deal with Stroom after negotiations.
- Who
- Founders Rohan Shah, Shiven Chaturvedi, Darshan Gattani
- What
- Pitched their protein brand 'Stroom' on Shark Tank India
- Where
- Shark Tank India
- When
- Season 5, Episode 10
- Why
- To add protein to every Indian's diet and address the market gap in taste-based marketing
Key facts
- Founders
- Rohan Shah, Shiven Chaturvedi, Darshan Gattani
- Brand Name
- Stroom
- Initial Ask
- Rs 1 crore for 2% equity
- Final Deal
- Kunal Bahl and Vineeta Singh's offer
- Valuation
- Rs 50 crore
- Product Launch
- May 2022
- Previous Income
- Rs 70 lakh
- Residency
- Australian
Quotes
Varun Alagh
Founder of Honasa and a judge on Shark Tank India
“I just had the 10gm bar. My experience wasn’t good, I didn’t like the taste.”
financialexpress.com
“Meri galti hai phir [Looks like it’s my fault]”
financialexpress.com
Viraj Bahl
Founder of Veeba and a judge on Shark Tank India
“It is misleading when you write ‘no refined sugar’, since you mention Oreo bits, and honey.”
financialexpress.com
Sources
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