12 hrs ago

After 326 Rejections, Neo Lands Four-Figure Brand Deal

After 326 Rejections, Neo Lands Four-Figure Brand Deal
326 job applications, 0 offers. Then a four-figure brand deal · indianexpress.com

Neo was 20 and looking for work.

He applied to 326 jobs but did not receive an offer.

This made him feel like he was falling behind his friends.

Instead of waiting for another job, he started making videos about his life.

He shared the videos on social media.

Over time, people began watching his content.

After two months, a brand offered him a deal worth four figures.

He had fewer than 1,000 followers at the time.

Key facts

Job applications
326
Job offers received
None
Creator's age
20
Time to first brand deal
Two months
Deal value
Four figures
Follower count
Fewer than 1,000
Content focus
Documenting his life

Quotes

Neo

A social-media creator who documents his life and identifies as Neo on Instagram

“At 20, being unemployed while watching everyone around me work made me feel like I was falling behind in life. I handed out resumes. Applied online. Tried the same jobs my friends were getting. Nothing,”
indianexpress.com

Sources

Related news