12 hrs ago
After 326 Rejections, Neo Lands Four-Figure Brand Deal
Neo was 20 and looking for work.
He applied to 326 jobs but did not receive an offer.
This made him feel like he was falling behind his friends.
Instead of waiting for another job, he started making videos about his life.
He shared the videos on social media.
Over time, people began watching his content.
After two months, a brand offered him a deal worth four figures.
He had fewer than 1,000 followers at the time.
Neo applied for 326 jobs but received no offers.
At age 20, Neo said unemployment made him feel behind in life.
He began documenting his life through social media videos.
Within two months, he secured his first four-figure brand deal.
Neo had fewer than 1,000 followers when the deal was secured.
- Who
- Neo, a 20-year-old job seeker and social media creator.
- What
- After 326 unsuccessful job applications, Neo began creating online videos and secured a four-figure brand deal.
- Where
- On social media, including Instagram.
- When
- Within two months of starting to document his life on social media.
- Why
- He wanted to try a different path after repeatedly failing to get a job.
Key facts
- Job applications
- 326
- Job offers received
- None
- Creator's age
- 20
- Time to first brand deal
- Two months
- Deal value
- Four figures
- Follower count
- Fewer than 1,000
- Content focus
- Documenting his life
Quotes
Neo
A social-media creator who documents his life and identifies as Neo on Instagram
“At 20, being unemployed while watching everyone around me work made me feel like I was falling behind in life. I handed out resumes. Applied online. Tried the same jobs my friends were getting. Nothing,”
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