1 week ago
Gaana And FENIX360 Bring Artist-Fan Connections Into Streaming
Gaana is a music app where people listen to songs.
It is working with FENIX360 to add more ways for artists and fans to connect.
Fans may be able to interact more directly with artists inside the app.
Artists may also be able to build communities around their music.
The companies say these connections could create new ways for artists to earn money.
Yatish Mehrishi said music platforms should become more than places for listening.
He described the project as an industry-first direct-to-fan experience in music streaming.
The source does not provide details about when the new features will launch.
Gaana is partnering with FENIX360 to bring direct-to-fan experiences into music streaming.
Yatish Mehrishi, CEO of Entertainment Network India Limited, described the initiative as an industry-first step.
The partnership aims to help fans engage and connect more directly with artists.
Artists may be able to build communities through relationships with their fans.
The initiative is intended to create new revenue opportunities for artists.
- Who
- Gaana, FENIX360, and Yatish Mehrishi, CEO of Entertainment Network India Limited.
- What
- A reported initiative to bring direct-to-fan artist engagement and revenue opportunities into music streaming.
- Where
- Inside the Gaana music-streaming app; the source does not specify a geographic location.
- When
- Not specified in the source.
- Why
- To help artists and fans discover, engage, and connect while enabling artists to build communities and develop new revenue opportunities.
Key facts
- Music platform
- Gaana
- Partner
- FENIX360
- Gaana owner and operator
- Entertainment Network India Limited
- Executive quoted
- Yatish Mehrishi, CEO of Entertainment Network India Limited
- Central concept
- Direct-to-fan engagement within music streaming
- Potential artist benefits
- Community-building and new revenue opportunities
Quotes
Yatish Mehrishi
CEO of Entertainment Network India Limited, which owns and operates Gaana
“Music platforms need to evolve from places where people simply listen to music into ecosystems where artists and fans discover, engage and connect. With FENIX360, Gaana is taking an industry-first step in bringing this direct-to-fan experience into music streaming, creating new ways for fans to engage with artists while enabling artists to build communities and create new revenue opportunities from their fan relationships.”
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