Reliance Retail acquires Furrl's AI styling engine and commerce app

Imagine you are shopping for clothes online, and there are so many shirts and pants that it is hard to pick an outfit.

A company called Furrl built a smart computer helper that looks at all the clothes and puts together whole outfits just for you.

Furrl was started in 2022 by a person named Esha Tiwary in a big Indian city called Bengaluru.

The helper became popular and grew to work with more than 50,000 clothing items from over 200 brands.

Now, a huge Indian shopping company called Reliance Retail has bought Furrl's smart helper.

This means Reliance Retail will use Furrl's technology to help its own customers find clothes they like.

The people at Furrl are very happy because their idea will reach many more customers.

Esha Tiwary said the deal proves what her team built.

Buying Furrl is part of Reliance Retail's plan to use artificial intelligence to make shopping easier and more personal.

This is how a small idea can grow and become part of a big company's stores and apps.