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Active Karnataka Initiative Links Sports With Tourism Experiences
Karnataka is starting a new program called Active Karnataka on World Tourism Day.
It will connect sports events with nearby places that tourists can visit.
People who join races or cycling events will be encouraged to stay longer.
Their families and friends can also explore Karnataka.
The program may include two- or three-day travel plans.
These plans can feature hotels, homestays, local food and sightseeing.
Later, activities such as surfing, kayaking and trail running may be included.
The goal is to help visitors and local businesses while promoting Karnataka as a sports and adventure destination.
Karnataka Tourism will launch the Active Karnataka initiative on World Tourism Day.
The program will connect marathons, cycling events, triathlons and other sports with nearby tourist destinations.
Two- to three-day itineraries will include accommodation options, local cuisine and destination experiences.
The first phase will cover events in Bengaluru, Mysuru, coastal Karnataka and other destinations.
The department will work with NEB Sports before expanding into a statewide sports and adventure tourism calendar.
- Who
- The Karnataka Tourism Department, led by Tourism Minister K J George, with Tourism Secretary Ram Prasath Manohar and NEB Sports.
- What
- The launch of Active Karnataka, a sports and adventure tourism initiative linking sporting events with tourism experiences.
- Where
- Initially in Bengaluru, Mysuru, the coastal region and other Karnataka destinations.
- When
- On World Tourism Day; the articles do not provide a specific date.
- Why
- To attract visitors, encourage longer stays and create economic opportunities for local tourism-related businesses.
Key facts
- Initiative
- Active Karnataka - Run Ride Surf Ride Surf Explore
- Launch
- Scheduled for World Tourism Day
- First phase
- Marathons, cycling events, triathlons and other endurance events
- Planned itineraries
- Two- to three-day packages with accommodation options and local cuisine
- Initial locations
- Bengaluru, Mysuru, the coastal region and other destinations
- Partner
- The Tourism Department plans to enter into an agreement with NEB Sports
- Future expansion
- A statewide Sports and Adventure Tourism Calendar featuring surfing, kayaking, water sports, trail running and cycling
Quotes
Ram Prasath Manohar
Karnataka Tourism Secretary
“Participants should not return home as just competitors. Their families and friends should also experience Karnataka as tourists. Come for the Sport, Stay for Karnataka is the core idea behind this initiative.”
deccanchronicle.com
“This can increase visitor stay and create direct economic opportunities for hotels, homestays, local transport operators, food businesses, guides and small enterprises.”
deccanchronicle.com
Sources
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