1 week ago
Suryakumar Yadav Named Ambassador as JITO Premier League Debuts
Suryakumar Yadav will represent a new cricket tournament called the JITO Premier League.
The tournament will take place in Colombo, Sri Lanka.
It will run from August 24 to September 5, 2026.
Twelve teams will play 33 matches.
Nearly 250 cricketers from India’s Jain community are expected to participate.
The matches will be shown live on online sports platforms and cricket applications.
The organisers want the league to help young players and promote cricket in the community.
An independent group will monitor the matches to help ensure fair play.
Suryakumar Yadav has been named brand ambassador of the inaugural JITO Premier League.
The 12-team tournament will be held in Colombo, Sri Lanka, from August 24 to September 5, 2026.
The league will feature 33 matches and nearly 250 cricketers from India’s Jain community.
Organisers say the franchise auction generated ₹43 crore and attracted investor interest.
An independent Anti-Corruption Squad will oversee matches, which will be broadcast live on digital platforms.
- Who
- Suryakumar Yadav, the JITO Premier League organisers, and nearly 250 cricketers from India’s Jain community.
- What
- The inaugural JITO Premier League will be held with Suryakumar Yadav as its brand ambassador.
- Where
- Colombo, Sri Lanka.
- When
- August 24 to September 5, 2026.
- Why
- Organisers say the league aims to promote sporting excellence, develop young talent, and create a sustainable global sporting platform for the community.
Key facts
- Brand ambassador
- Suryakumar Yadav
- Venue and dates
- Colombo, Sri Lanka; August 24–September 5, 2026
- Tournament format
- 12 franchise teams and 33 matches
- Expected participants
- Nearly 250 elite cricketers from across India representing the Jain community
- Franchise auction
- Organisers said the auction generated ₹43 crore earlier this year
- Broadcasting
- Matches will be broadcast live on OTT platforms, digital sports channels, and cricket-scoring applications
- Integrity measures
- An independent Anti-Corruption Squad will oversee all matches
- Hospitality partner
- ITC Hotel Colombo
Quotes
Vicky Oswal
Chairman of the JITO Premier League
“Having Suryakumar Yadav as the Brand Ambassador is a defining moment for JPL. His journey, character and achievements perfectly reflect the values of excellence, determination and sportsmanship that our league represents. JPL is not merely a cricket tournament; it is a movement that aims to inspire the next generation while creating one of India’s most respected sporting properties.”
theprint.in
Sources
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