1 week ago
Axis Bank Recognized for Data-Driven Customer Experience Excellence
Axis Bank won an award for using data to improve customer service.
The bank studies what customers do and what they say about their experiences.
It uses this information to find problems in banking journeys.
These journeys include retail banking, cards, and wealth management.
The bank then works to fix those problems across different channels and teams.
NUMR Inc.
provides technology that helps analyze customer journeys and feedback.
Bank and NUMR leaders said these efforts can improve customer experiences and business results.
The award was presented at the BFSI Summit in Mumbai.
Axis Bank received the CX Data & Analytics Excellence Award at the BFSI Summit in Mumbai on March 20, 2026.
The award recognized the bank’s use of customer insights across retail banking, cards, and wealth management.
Axis Bank uses analytics and real-time customer feedback to identify friction in important banking journeys.
NUMR Inc. supports the bank with multi-channel journey analytics and prioritization of high-value customer segments.
Bank executives said analytics and operational governance have helped connect customer-experience improvements with business outcomes.
- Who
- Axis Bank, supported by NUMR Inc.; the bank’s cited spokesperson was Sameer Shetty, and NUMR’s CEO and co-founder is Amitayu Basu.
- What
- Axis Bank received the CX Data & Analytics Excellence Award for using analytics and customer insights to improve customer experience and business performance.
- Where
- The award was presented at the BFSI Summit in Mumbai, Maharashtra, India.
- When
- The award was presented on March 20, 2026; the announcement was dated August 21, 2026.
- Why
- The recognition cited Axis Bank’s ability to turn customer data, feedback, and analytics into operational improvements across key banking journeys.
Key facts
- Award
- CX Data & Analytics Excellence Award
- Recipient
- Axis Bank
- Technology partner
- NUMR Inc.
- Award event
- BFSI Summit
- Award location
- Mumbai, Maharashtra, India
- Award date
- March 20, 2026
- Covered businesses
- Retail banking, cards, and wealth management
Quotes
Sameer Shetty
Group Executive, Digital Business and Transformation & Strategic Programs, Axis Bank
“At Axis Bank, we view analytics as a critical enabler of consistent, scalable customer-centric execution.”
theprint.in
“We are proud to support Axis Bank’s efforts to operationalise customer insight at scale.”
theprint.in
Award jury member
Member of the jury for the CX Data & Analytics Excellence Award
“Axis Bank demonstrates how disciplined analytics and strong operational governance can turn customer insight into measurable business performance.”
theprint.in
Sources
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