1 week ago
Fujifilm Bets on Young Consumers’ Renewed Love of Cameras
Some young people are becoming interested in cameras that feel different from smartphones.
Fujifilm says Generation Z users enjoy QuickSnap film cameras because they must wait to see their pictures.
QuickSnap cameras use film and are designed for one-time use.
Instax cameras print pictures almost immediately, giving them a retro look.
Some Instax models can also connect audio or short videos to printed photos using QR codes.
Young consumers are also showing interest in small digital cameras with manual controls and classic designs.
Fujifilm believes these products can attract Indian smartphone users.
The company wants to increase its share of India’s camera market by 2030.
It is monitoring supply problems caused by a global memory shortage but has not yet announced related price increases in India.
Fujifilm says younger consumers are embracing QuickSnap, Instax and compact cameras alongside smartphones.
QuickSnap cameras use preloaded 35mm film and require chemical processing before images can be viewed.
Instax is a major growth driver for Fujifilm India, offering instant prints and app-like features.
Fujifilm aims to raise its Indian camera-market share to 10–15% by 2030.
The company says India has not yet factored in camera price increases linked to the global memory crisis.
- Who
- Fujifilm Asia Pacific Managing Director Haruto Iwata and Fujifilm India Associate Director Arun Babu discussed changing camera preferences among young consumers.
- What
- Fujifilm is seeing renewed interest in QuickSnap film cameras, Instax instant cameras and compact digital cameras.
- Where
- At Fujifilm X Space in Lajpat Nagar, Delhi, with trends also discussed in Singapore and other global markets.
- When
- The comments were made during an interview at Fujifilm’s expanded Delhi experience store; the company’s market-share target is for 2030.
- Why
- Young users value distinctive designs, physical prints, delayed image viewing, creative features and less smartphone-like distraction.
Key facts
- Store
- Fujifilm X Space in Delhi’s Lajpat Nagar spans three floors for products, photography sessions and servicing.
- QuickSnap price
- The QuickSnap Black and White camera was displayed at Rs 2,499.
- QuickSnap format
- QuickSnap is a single-use camera that uses preloaded 35mm film.
- Instax growth
- Fujifilm India describes Instax as one of its major growth drivers.
- Market-share goal
- Fujifilm aims to reach 10–15% of India’s camera market by 2030.
- EMI purchases
- About 15–20% of mirrorless camera sales in India involve EMI financing, according to Fujifilm India.
- Price outlook
- Fujifilm India said it had not factored in price increases from the global memory crisis as of the interview.
Quotes
Haruto Iwata
Managing Director of Fujifilm Asia Pacific
“I have great confidence in Fujifilm’s X Series because it offers unique cameras with excellent focusing, colour reproduction, and a wide range of features, along with a very different design.”
indianexpress.com
“For us, it may seem like an old camera, but for the younger generation such as university students or junior high school students, it is something amazing.”
indianexpress.com
Sources
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