1 year ago
Gaurav Banerjee Named Chairman of BARC India
Gaurav Banerjee, who works at Sony Pictures Networks India, is now the new head of BARC India, which measures how many people watch TV.
He's taking over from Shashi Sinha.
Banerjee has been in the media business for over 20 years and is also a leader in Indian broadcasting.
He will help BARC continue to be a reliable source for TV information.
Nakul Chopra, CEO of BARC India also welcomed the appointment.
Gaurav Banerjee of SPNI is appointed as the new Chairman of BARC India.
Banerjee replaces Shashi Sinha, who served over three years.
Banerjee has over two decades of media and entertainment experience.
He is also Vice President of IBDF.
Nakul Chopra, CEO, BARC India welcomed the appointment.
- Who
- Gaurav Banerjee (SPNI), Shashi Sinha (IPG Mediabrands India), Nakul Chopra (CEO, BARC India)
- What
- Gaurav Banerjee appointed Chairman of BARC India.
- Where
- India
- When
- Appointment effective immediately.
- Why
- To lead BARC India, the television audience measurement company.
Impact of New Guidelines
Potential Drawbacks
Potential Impact
Impact of New Guidelines
Could democratize the system, bringing in big tech and other private players.
Potential Drawbacks
Could undermine accountability and credibility of data due to potential conflicts of interest.
Key facts
- New Chairman
- Gaurav Banerjee
- Former Chairman
- Shashi Sinha
- Organization
- BARC India
- Banerjee's Role
- Managing Director & CEO, SPNI
- Banerjee's IBDF Role
- Vice President
- Industry Experience
- Over two decades
Quotes
Gaurav Banerjee
Managing Director & Chief Executive Officer of Sony Pictures Networks India (SPNI) and the new Chairman of BARC India.
“BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India”
thehindubusinessline.com
Nakul Chopra
CEO of BARC India.
“We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”
thehindubusinessline.com
