2 hrs ago
Bombay High Court Orders Removal of Samantha Ruth Prabhu Deepfakes
Samantha Ruth Prabhu asked the Bombay High Court to stop people from misusing her identity online.
She said photos, videos, audio and other material had been changed or created using artificial intelligence.
Some of the content was allegedly obscene or objectified her.
The court ordered websites and online platforms to remove the identified material for now.
It also stopped further publication and circulation of similar unauthorised content.
The judge said people have rights over the use of their name, image and voice.
The case includes technology companies, social media platforms and government authorities.
The order is an interim decision while the larger case continues.
The Bombay High Court directed online platforms to remove unauthorised content using Samantha Ruth Prabhu’s name, image, voice or likeness.
The interim order covers AI-generated deepfakes, morphed photographs, obscene videos, audio clips and interactive AI chatbots.
Justice Madhav Jamdar said the alleged misuse prima facie violated Prabhu’s personality, publicity and moral rights.
The court cited constitutional protections for privacy, personal liberty, human dignity and freedom of speech and expression.
The suit names technology companies, social media platforms, AI developers, digital organisations and government authorities as defendants or respondents.
- Who
- Actor Samantha Ruth Prabhu and the Bombay High Court, with Justice Madhav Jamdar issuing the interim order.
- What
- The court directed online platforms to remove unauthorised content and AI-generated deepfakes using Prabhu’s identity.
- Where
- The Bombay High Court in Mumbai, concerning content circulated on websites, social media platforms and AI-based services.
- When
- The order was issued on a Thursday; one report dates the proceedings to October 1, 2026.
- Why
- Prabhu sought protection after alleging that her name, photographs, voice and likeness were being misused in manipulated and objectionable content.
Key facts
- Court
- Bombay High Court
- Judge
- Justice Madhav Jamdar
- Relief granted
- Interim directions to remove identified objectionable and unauthorised content
- Content cited
- Deepfakes, morphed images, obscene videos, audio clips and interactive AI chatbots
- Legal protections cited
- Articles 19(1)(a) and 21 of the Constitution, and Section 38B of the Copyright Act
- Defendants and respondents
- The suit names 18 defendants, including technology companies, platforms, AI developers, digital organisations and government authorities
- Government authorities named
- Ministry of Electronics and Information Technology and Department of Telecommunications
Sources
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