10 months ago
Skincare Brands Prepare for Winter Sales Surge
As winter approaches, skincare brands in India are getting ready for a big increase in sales.
They expect about 40-45% of their yearly sales to happen between October and January.
This is because people need more creams, lotions, and balms to protect their skin from the cold and pollution.
Brands are using digital marketing, like social media and influencer partnerships, to reach customers.
They are also making sure they have enough products in stock and are focusing on making lightweight, breathable products that protect the skin from environmental stressors.
Some brands are even adjusting their production and distribution strategies to meet regional demands better.
Skincare brands expect a 40-45% sales surge during the October-January winter season.
Brands are focusing on digital marketing, including influencer partnerships and social media campaigns.
Consumers are increasingly seeking lightweight, breathable products that protect against pollution.
Companies are adopting agile production strategies to meet regional demand fluctuations.
Regional warehousing and quick commerce placement are being prioritized to ensure timely availability of products.
- Who
- Skincare brands like Nivea, Plum, Cipla Health, Himalaya Wellness, and Deconstruct
- What
- Preparing for a significant sales surge during the winter season
- Where
- India, with a focus on the North and parts of the East
- When
- October-January
- Why
- To meet the increased demand for winter skincare products and adapt to changing consumer preferences
Key facts
- Seasonal Sales Window
- October-January
- Expected Sales Surge
- 40-45%
- Market Size
- Up to Rs 80,000 crore
- Key Products
- Cold creams, lip balms, heavy moisturisers, body lotions
- Marketing Focus
- Digital, creator-driven, ingredient-led communication
- Regional Focus
- North and parts of East India
- Production Strategy
- Agile, staggered production cycles
- Consumer Demand
- Lightweight, breathable, pollution-protective products
Quotes
Santosh Sreedhar
Partner, Avalon Consulting
“I expect that about 40-45% of the demand for these products (with a market size of up to Rs 80,000 crore) are concentrated in the October-January period”
financialexpress.com
Shankar Prasad
Founder & CEO, Plum
“We have added more agility to our production cycles. Instead of large, single-run batches, we are running staggered production so we can respond quickly as winter demand builds across the country.”
financialexpress.com
Shivam Puri
MD & CEO, Cipla Health
“Our derma-led brand, Rivela Dermascience, is focusing heavily on inventory planning to ensure minimal old-season inventory and maximum freshness at the start of the season.”
financialexpress.com
Rajesh Krishnamurthy
Business Director, Consumer Products Division, Himalaya Wellness
“With India expected to experience its coldest winter, we’ve observed an early surge in demand for deep-moisturising solutions compared to last year.”
financialexpress.com
Malini Adapureddy
Founder & CEO, Deconstruct
“Deconstruct leverages proof-first communication, signalling a move toward measurable content rather than generic season-themed advertising.”
financialexpress.com
Blossom Kochhar
Founder, Blossom Kochhar Group
“I wanted our campaigns to focus on something simple yet meaningful that would help people better understand their skin.”
financialexpress.com
