Former Luma AI Exec Verena Puhm Launches Production Company Matriarch

A filmmaker named Verena Puhm just started a new company called Matriarch.

She used to work at a technology company called Luma AI.

Her new company makes movies and TV shows that use artificial intelligence.

They are also making projects for other people and brands.

Matriarch has four ideas in the works, including a drama, an adult cartoon, a horror movie, and a funny animated series.

The company is testing something called 'Affective Content Intelligence.'

That means they want to measure how people's feelings and bodies react when they watch things.

Instead of just counting clicks, they want to know how stories make people feel.

They hope this information will help them decide what shows to make in the future.