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BJP Plans Month-Long Mobilisation Around Modi’s 25 Years
The BJP is planning a month-long campaign connected to Narendra Modi’s 25 years in public life.
It will run from September 17 to October 17.
Party workers will visit people who received government benefits.
They will invite families to light lamps and share photographs and videos online.
The BJP also wants students to take part in drawing and speech competitions.
These activities will discuss government programs and the idea of a developed India by 2047.
Stories from about 25 lakh beneficiaries will be recorded.
The campaign will finish with a large meeting of panchayat heads and other elected representatives.
The BJP says the effort celebrates public service, while its structure also aims to strengthen contact with voters at the booth level.
The BJP plans a nationwide ‘Seva Sankalp Abhiyan’ from September 17 to October 17.
The campaign will combine welfare outreach, grassroots events and social-media promotion.
Workers will visit beneficiaries at every booth through the ‘Aashirwad Ka Diya’ initiative.
Schools will host competitions focused on welfare initiatives and the vision of ‘Viksit Bharat 2047’.
The campaign is expected to document 25 lakh beneficiary experiences and end with a gathering of about 1.25 lakh elected representatives.
- Who
- The Bharatiya Janata Party, Prime Minister Narendra Modi, government-scheme beneficiaries, students, rural communities and elected representatives.
- What
- A month-long ‘Seva Sankalp Abhiyan’ combining welfare outreach, grassroots events and social-media campaigns.
- Where
- Nationwide, including activities at every BJP booth, schools and communities across the country.
- When
- September 17 to October 17; the campaign is planned to culminate on October 17.
- Why
- To mark Modi’s 25 years in public life, strengthen booth-level organisation and promote the message of ‘Viksit Bharat 2047’.
Public-Service Celebration
Political Mobilisation
Purpose of welfare outreach
Public-Service Celebration
The campaign is presented as a celebration of public service, with beneficiaries, students and rural communities placed at its centre.
Political Mobilisation
The campaign is structured to deepen the BJP’s contact with welfare beneficiaries and convert welfare delivery into political outreach.
Role of party workers
Public-Service Celebration
BJP workers will help highlight government schemes and beneficiary experiences through home visits and public activities.
Political Mobilisation
By acting as intermediaries between schemes and recipients, workers may reinforce the political association between welfare delivery and the Modi government.
Key facts
- Campaign
- Seva Sankalp Abhiyan
- Duration
- September 17 to October 17
- Beneficiary visits
- ‘Aashirwad Ka Diya’ will connect BJP workers with scheme beneficiaries at every booth.
- Youth outreach
- ‘25 Crore Bachchon Ke Sapno Ka Bharat’ will organise school drawing and speech competitions.
- Documented experiences
- Around 25 lakh beneficiary experiences will be recorded under ‘Kahani Badlao Ki’.
- Final event
- A proposed ‘Jansevak Mahakumbh’ will bring together around 1.25 lakh panchayat heads and elected representatives.
- Core message
- ‘Viksit Bharat 2047’
Sources
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