Advertising Legend Piyush Pandey Passes Away at 70

“Piyush, do your magic.”

“Born of rare talent and a compelling individuality, Piyush was unafraid to disrupt the then-English hegemony of advertising and remind us of our roots.”

“He flew high in the advertising world par kadam is sanskriti se alag kabhi nahi hue [but never strayed from his cultural roots].”

“He could take on layered communication needs aur usko itni aasaani se suljhaya ke hum sab waah kehte reh gaye [and resolve issues so easily we would be left dumbstruck].”

“Watching Piyush Pandey ads during cricket was always a joy. The legend who gave India some of its most iconic ads is no more, but his legacy is eternal. The OG of Indian advertisement Industry. Time for a thread of all his classics”

“Another masterpiece from Piyush Pandey”

“Piyush was a man of immense heart and passion, whose enthusiasm extended beyond the realm of advertising into sports and the rich tapestry of our Indian culture.”

“Every interaction I had with Piyush was enriching. His insights were sharp, his humor infectious, and his ability to connect with people unparalleled. He had a gift for seeing the extraordinary in the ordinary, and it was this talent that enabled him to craft campaigns that resonated profoundly with audiences across the length and breadth of our nation.”

“In the world of advertising, only a few brands get to stick like Fevicol. RIP Piyush Pandey”

“He didn’t sell brands. He sold emotions.”

“This is a loss to the industry as well as a personal loss for me.”

“I was almost the worst and he almost the best member of our college cricket team. Piyush was a superb wicket-keeper-batsman, who, even then, had a wonderful way with words.”