9 months ago
Pidilite Director Bharat Puri Remembers Advertising Legend Piyush Pandey
A man named Bharat Puri, who works for a company called Pidilite, is talking about a very famous advertising person named Piyush Pandey.
Bharat remembers that Piyush was incredibly creative and always made ads that felt very Indian and connected with people's feelings.
They worked together for about 40 years, creating ads for well-known brands like Asian Paints and Fevicol that everyone loved.
Bharat said Piyush was special because he never forgot where he came from and understood what regular people thought and felt.
He even used everyday situations and humor to make ads relatable.
Piyush was also very passionate about the brands he advertised and often had new ideas early in the morning!
He was good at turning unexpected things, like a cricket game loss, into creative ads.
Bharat also remembers Piyush as a kind and emotional person.
His main lesson was to always stay connected to your roots and speak the language of the people, which made his work timeless.
Bharat Puri, Pidilite Director, honored advertising legend Piyush Pandey.
Puri highlighted Pandey's deep connection to Indian culture and emotions in his work.
Their 40-year creative partnership produced iconic campaigns for brands like Asian Paints and Fevicol.
Pandey's ads were known for capturing common man's feelings, humor, and everyday situations.
Puri emphasized Pandey's timelessness stemming from his grounded roots and human connection.
- Who
- Bharat Puri, Senior Advisor and Director at Pidilite Industries, paying tribute to advertising legend Piyush Pandey.
- What
- Remembering Piyush Pandey's creative genius, deep roots in Indian culture and emotion, and his impactful advertising career.
- Where
- The tribute was shared in an interview with CNBC-TV18.
- When
- Recently, reflecting on their 40-year partnership.
- Why
- To honor the legacy of Piyush Pandey, who passed away on October 23, 2025, and to highlight his significant contributions to Indian advertising.
Key facts
- Name
- Piyush Pandey
- Profession
- Advertising Legend
- Notable Work
- Asian Paints' 'Har khushi mein rang laaye', Cadbury's 'Kuch Khaas Hai', Fevicol campaigns
- Associated Companies
- Ogilvy India, Asian Paints, Cadbury, Fevicol, Pidilite Industries
- Tribute By
- Bharat Puri (Senior Advisor and Director, Pidilite Industries)
- Partnership Length
- Approximately 40 years
Quotes
Bharat Puri
Senior Advisor and Director at Pidilite Industries
“Our partnership started close to 40 years ago. I was a young, inexperienced, wet-behind-the-ears product manager at Asian Paints. The agency brought in a young Hindi copy chief — that was Piyush. From the very first conversation, I knew he was different.”
CNBC TV 18
“We lost to Sri Lanka, and by morning, Piyush had shot a new version of the Asian Paints ad — Unka Wala Blue, with the line ‘Well played, Sri Lanka.’ That was his brilliance — always relevant, always human.”
CNBC TV 18
Sources
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