10 months ago
India's Export Promotion Mission Anticipated Post-Bihar Elections
Indian businesses that sell goods to other countries are facing difficulties because of new, high taxes imposed by the US.
To help them, the Indian government is planning a new program called the Export Promotion Mission.
This program will offer money, help with shipping, and advice on how to sell products in new places.
It's also meant to bring back some financial help that expired, like easier loans for businesses.
The government had planned this earlier, but they are waiting until after some elections in the state of Bihar are finished to make the official announcement.
This program is expected to help small and medium-sized businesses and industries that rely on many workers.
It's designed to help Indian businesses sell more products worldwide and deal with the extra costs from the US taxes, especially since overall exports have not grown much recently.
The Indian government is expected to announce an Export Promotion Mission (EPM) soon, following the conclusion of the Bihar elections.
The EPM aims to provide financial, logistical, and technical support to Indian exporters to enhance their competitiveness.
Exporters are concerned about the delay, particularly regarding the renewal of the interest equalization scheme and market access initiatives, worsened by US tariffs.
The mission will include components for export promotion (financing, market access) and export direction (strategy, logistics, compliance).
India's goods exports remained flat in FY25, and the EPM is intended to help labor-intensive sectors facing challenges like the US's 50% tariffs.
- Who
- Indian exporters and the Indian government (Commerce Department).
- What
- Likely announcement and implementation of an Export Promotion Mission (EPM) to support exporters.
- Where
- India, focusing on international markets.
- When
- Expected after the conclusion of the Bihar elections.
- Why
- To boost exporter competitiveness, provide financial and logistical aid, and counteract challenges posed by US tariffs.
Exporters' Viewpoint
Government/Implementation Perspective
Urgency for EPM Announcement
Exporters' Viewpoint
Exporters are increasingly impatient for the EPM's launch due to the lapse of the interest equalization scheme and inconsistent market access initiatives. The escalating challenges from US tariffs make a prompt announcement critical.
Government/Implementation Perspective
The formal announcement and implementation of the EPM are planned for after the conclusion of the Bihar elections.
Funding and Scope of the EPM
Exporters' Viewpoint
Exporters are hopeful that the EPM will reintroduce aspects of the interest equalization scheme, offer alternative financing, credit cards for e-commerce, and support for cross-border factoring. They anticipate a higher funding allocation than originally planned.
Government/Implementation Perspective
The EPM was initially allocated ₹2,250 crore annually but may now be extended for three to five years with potentially larger funding, pending Finance Ministry approval.
Key facts
- Proposed Initiative
- Export Promotion Mission (EPM)
- Objective
- Provide financial, logistical, and technical support to enhance exporter competitiveness and address US tariff impacts.
- Initial Annual Outlay
- ₹2,250 crore
- Potential Duration
- 3-5 years
- Key Components
- Export Promotion (financing, market access) and Export Direction (market entry strategy, logistics, compliance).
- Impacted Sectors
- MSMEs, labor-intensive sectors.
- FY25 Goods Exports
- $437.42 billion (flat growth)
- US Tariff Impact
- 50% tariffs imposed on most products in August.
Quotes
A source close to the development
An unnamed source providing information on the development of the export promotion mission.
“The EPM, which was part of Finance Minister Nirmala Sitharaman’s Union Budget 2025-26 with a focus on MSMEs, was assigned an annual outlay of ₹2,250 crore but the scheme may now be announced for three-five years with larger funding.”
thehindubusinessline.com
An industry official
An unnamed industry official commenting on the urgency and exporter sentiment regarding the EPM.
“Exporters have been getting impatient as the interest equalisation scheme for subsidised credit lapsed on December 31 last year and has not been renewed since. Many have complained that they have not been getting funds under the Market Access Initiative. With the situation for Indian exporters worsening due to the US tariffs imposed in August, it is crucial that the EPM is announced soon.”
thehindubusinessline.com
The first source
The same unnamed source close to the development, clarifying the timeline for the EPM announcement.
“As the Bihar elections will be on for a week, the EPM announcement is expected after it is wrapped up.”
thehindubusinessline.com

