6 days ago
Legacy Brands and Investors Accelerate India’s Lab-Grown Diamond Boom
Lab-grown diamonds are diamonds made using technology instead of being taken from mines.
They usually cost much less than mined diamonds.
More shoppers, including people in smaller Indian cities, are buying them for gifts and everyday jewellery.
Big companies such as Titan and Amazon India are now joining the market.
Investors are also giving more money to startups that sell these diamonds.
The market has grown quickly, and some companies say their sales have increased greatly.
However, many companies may soon sell similar products.
This means brands will need strong ideas and good marketing to persuade customers to choose them.
Legacy jewellery brands, venture capital firms and online marketplaces are entering India’s expanding lab-grown diamond segment.
Titan launched BEYON in December 2025, while Bluestone invested Rs 25 crore in Ethera.
Amazon India said its lab-grown diamond category has grown nine-fold since the start of the year.
Startups raised $125 million this year, compared with $78 million in 2025 and $9 million in 2024.
Lower prices are driving adoption, but rising competition may make branding and customer acquisition more important.
- Who
- Titan Company, Bluestone, Palmonas, Amazon India, lab-grown diamond startups and venture capital investors are involved.
- What
- India’s lab-grown diamond segment is expanding rapidly as established brands, marketplaces and investors enter the market.
- Where
- India, with demand reported in metropolitan, tier-2 and tier-3 cities.
- When
- The article reports developments during 2025 and growth in the current year; Titan launched BEYON in December 2025.
- Why
- Lab-grown diamonds are typically 70-90% cheaper than mined diamonds, making them more accessible to price-conscious consumers.
Growth and Accessibility
Competition and Commoditisation
Market opportunity
Growth and Accessibility
Investors and brands say lower prices can bring diamonds to India’s large population of consumers who historically could not afford them.
Competition and Commoditisation
As certified stones become easier to source and products become more similar, companies may struggle to create lasting advantages.
Consumer adoption
Growth and Accessibility
Amazon India and DiAi Designs report growing demand, including purchases for everyday wear and bridal jewellery.
Competition and Commoditisation
The market’s expansion is expected to increase spending on branding, distribution and customer acquisition as companies compete for the same buyers.
Key facts
- Titan entry
- Titan Company entered the segment with its BEYON brand in December 2025.
- Amazon India growth
- Amazon India said its lab-grown diamond category grew nine-fold since the start of the year.
- Startup funding
- Lab-grown diamond startups raised $125 million so far this year.
- Recent funding
- Limelight Diamonds raised Rs 275 crore, Aukera secured Rs 90 crore in debt funding and Onya raised Rs 5.5 crore.
- Price difference
- Lab-grown diamonds typically cost 70-90% less than mined diamonds.
- Market size
- India’s lab-grown diamond market was valued at about Rs 3,452 crore in FY25 and is projected to reach Rs 5,179 crore by FY28.
- Startup formation
- Seven lab-grown diamond startups were launched this year, bringing the three-year total to more than 37.
Quotes
Siddharth Bhagat
Director of Amazon Beauty, personal care and fashion accessories
“While metros continue to drive strong demand, we are also seeing growing interest from tier-2 and 3 cities. Customers are increasingly choosing lab-grown diamonds not just for gifting, but also for everyday wear”
financialexpress.com
“India is a price-sensitive market with a very large population that historically could not afford diamonds. Lab-grown diamonds change that equation by making the category significantly more accessible”
financialexpress.com
Sources
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