2 weeks ago
Production Houses Launch Music Labels for New Revenue Streams
Movie companies in India are starting their own music labels.
Yash Raj Films started a label called Raah Records and released a song called Jaadugari.
Excel Entertainment started Excel Music and released a song called Do Numbari from the movie Mirzapur: The Movie.
Sunshine Pictures and Pooja Entertainment also started music labels.
These companies want to earn money from music rights, not just from movies.
Music rights include things like sync rights, master rights, and publishing rights.
Owning these rights gives companies more control over their work.
It also helps with business partnerships and brand deals.
Streaming services have changed how people watch movies and listen to music.
So movie companies are finding new ways to make money and attract investors.
Yash Raj Films launched Raah Records on August 4, releasing its first original track, Jaadugari, by singer-songwriter Aman.
Excel Entertainment launched Excel Music on August 3, with Do Numbari from Mirzapur: The Movie as its first release.
Sunshine Pictures launched Sunshine Music, while Pooja Entertainment's ecosystem includes Jjust Music and Jjust Pooja.
Production houses are diversifying into music and other verticals to explore revenue sources and appeal to investors amid OTT-driven changes.
Universal Music Group made an Rs 800 crore minority investment in Excel Entertainment, and Serene Productions acquired a 50% stake in Dharma Productions for Rs 1,000 crore.
- Who
- Movie production houses including Yash Raj Films, Excel Entertainment, Sunshine Pictures, Pooja Entertainment, Balaji Telefilms, Dharma Productions and Abundantia Entertainment.
- What
- Launching music labels and other business verticals such as talent management, astrology apps and AI-focused creative divisions.
- Where
- Not explicitly specified in the article.
- When
- Announced around August 3 and August 4, with Excel Music launching on August 3 and Raah Records on August 4.
- Why
- To explore all revenue sources, become more appealing to investors, and adapt to how OTT has changed consumption and the economic game.
Key facts
- Yash Raj Films founded
- 1970
- Raah Records launch date
- August 4
- Excel Music launch date
- August 3
- First Excel Music release
- Do Numbari from Mirzapur: The Movie
- Universal Music Group investment in Excel Entertainment
- Rs 800 crore minority investment
- Serene Productions stake in Dharma Productions
- 50% stake for Rs 1,000 crore
- Other new verticals
- Hoonur, Balaji Astro Guide, Dharma Collab Artists Agency, Abundantia aiON
Quotes
Thomson Andrews
Founder of production house Throan of Art and indie music label Throan of Art Music
“Earlier, it used to be where someone like T-Series used to do only music. And then they converted from taking all that lovely music revenue and that goodwill to becoming film producers. With Excel and YRF, music is important because there is a very big ecosystem of music rights”
freepressjournal.in
Sources
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