1 year ago
Allied Blenders Predicts Volume Drop After New Excise Duty Changes
Allied Blenders & Distillers, the company behind Officer's Choice whisky, thinks they might sell a lot less booze because of a new tax.
They think sales could drop by up to 30%.
But, they also see a chance to grow with new licenses.
They want to sell more expensive brands and aim to increase profits while keeping their best-selling whisky popular.
The company has been doing well, with better profits and a growing stock price.
They plan to keep an eye out for new chances to grow.
Allied Blenders & Distillers (ABD) anticipates a 25-30% volume decrease due to excise duty changes.
The company sees an opportunity in the new model market license (MML) framework.
ABD aims for single-digit volume growth and mid-double-digit value growth.
Gross margins have improved by 6% year-on-year.
The company is targeting 50% of sales from prestige and above (P&A) brands within three years.
- Who
- Allied Blenders & Distillers (ABD), maker of Officer's Choice whisky.
- What
- Allied Blenders & Distillers (ABD) expects a drop in sales volume due to changes in excise duty.
- Where
- Based in Mumbai.
- When
- No specific timeframe provided, but the article discusses current expectations.
- Why
- Due to recent changes in excise duty.
Industry Outlook
Company Performance
Policy Impact
Industry Outlook
Uncertainty regarding policy details, particularly potential margin impact.
Company Performance
Company seeing opportunities in the new MML framework.
Key facts
- Company
- Allied Blenders & Distillers (ABD)
- Expected Volume Drop
- 25-30%
- Flagship Brand
- Officer's Choice
- Last Year's Sales
- 33 million cases
- Officer's Choice Market Share
- 38%
- Target for P&A Brands
- 50% of sales in 3 years
- Annual Revenue Growth Target
- 15%
- Market Capitalization
- ₹11,823.35 crore



