3 days ago

Why Diners Are Queuing Outside New Neighborhood Restaurants

Why Diners Are Queuing Outside New Neighborhood Restaurants
What's making people queue up outside restaurants? · livemint.com

People are lining up outside some restaurants because they want to try something new.

Benne’s first restaurant in Bandra, Mumbai, attracted a long line.

The restaurant’s founders were surprised and worried by the crowd.

They wondered how they would serve everyone quickly.

Then they talked to people waiting outside.

They learned that many customers were simply happy to find a new place in their neighborhood.

The line showed strong curiosity and interest in the restaurant.

It also helped the founders understand why people had come.

Key facts

Restaurant chain
Benne
First outlet mentioned
Bandra, Mumbai
Co-founders
Akhil Iyer and Shriya
Initial reaction
The founders were worried about serving the crowd quickly and efficiently.
Customers’ stated motivation
Many were happy to try something new nearby.

Quotes

Akhil Iyer

Co-founder associated with the Benne restaurant chain

“Shriya (his wife and co-founder) and I were white with fear when we saw the long line outside our first outlet in Bandra (Mumbai). We had no idea how we would serve so many people quickly and efficiently. But when we started chatting with people in the queue, we realised most people were just happy to try out something new in the neighbourhood.”
livemint.com

Sources

Related news