3 days ago
Why Diners Are Queuing Outside New Neighborhood Restaurants
People are lining up outside some restaurants because they want to try something new.
Benne’s first restaurant in Bandra, Mumbai, attracted a long line.
The restaurant’s founders were surprised and worried by the crowd.
They wondered how they would serve everyone quickly.
Then they talked to people waiting outside.
They learned that many customers were simply happy to find a new place in their neighborhood.
The line showed strong curiosity and interest in the restaurant.
It also helped the founders understand why people had come.
Long lines formed outside Benne’s first outlet in Bandra, Mumbai.
Co-founder Akhil Iyer said he and his wife, Shriya, were initially worried.
The founders feared they could not serve the crowd quickly and efficiently.
After speaking with customers, they learned many were excited to try something new nearby.
Benne is described as a much-loved and viral restaurant chain.
- Who
- Customers and Benne co-founders Akhil Iyer and Shriya.
- What
- People queued outside Benne’s first restaurant outlet.
- Where
- Bandra, Mumbai.
- When
- Why
- Many customers wanted to try something new in their neighborhood.
Key facts
- Restaurant chain
- Benne
- First outlet mentioned
- Bandra, Mumbai
- Co-founders
- Akhil Iyer and Shriya
- Initial reaction
- The founders were worried about serving the crowd quickly and efficiently.
- Customers’ stated motivation
- Many were happy to try something new nearby.
Quotes
Akhil Iyer
Co-founder associated with the Benne restaurant chain
“Shriya (his wife and co-founder) and I were white with fear when we saw the long line outside our first outlet in Bandra (Mumbai). We had no idea how we would serve so many people quickly and efficiently. But when we started chatting with people in the queue, we realised most people were just happy to try out something new in the neighbourhood.”
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