1 month ago
MICA, Komerz Partner to Train AI-Enabled Marketing Leaders
MICA is a top marketing school in India, and Komerz is a company that makes AI tools for business.
They decided to work together so that students can use Komerz’s AI system in their classes.
More than 400 students will get hands‑on practice with real data and tools.
The goal is to teach students how to use AI to make smart marketing decisions.
The two groups will also do research, run conferences, and offer internships to help students learn even more.
MICA and Komerz announced a partnership on 3 August 2026.
More than 400 MICA students will gain hands‑on access to Komerz OS and live business data.
Komerz OS is an AI‑powered operating system that connects data, intelligence, and execution across the commercial value chain.
The collaboration aims to bridge the gap between traditional marketing education and the practical skills employers demand.
Joint research, executive education, conferences, and internships will also be developed between the two organizations.
- Who
- MICA and Komerz
- What
- Strategic partnership to embed Komerz OS into MICA curriculum
- Where
- Ahmedabad, India and London, UK
- When
- 3 August 2026
- Why
- To equip students with AI-driven marketing skills demanded by employers
Key facts
- Partnership Date
- 3 August 2026
- Institutions Involved
- MICA, Komerz
- Student Participants
- 400+ MICA students
- Technology
- Komerz OS
- Program Focus
- AI-enabled marketing education
Quotes
Dr Jaya Deoras Deshmukh
Director of MICA, India
“"Throughout its history, MICA has evolved alongside the marketing profession, continually adapting our curriculum to prepare students for what's next. AI represents the most significant transformation our industry has experienced in a generation, changing not only the tools marketers use, but the skills organisations now expect. Komerz is at the forefront of that transformation, and by bringing Komerz OS into our learning environment we're giving students direct exposure to the technologies, ...”
thehansindia.com
freepressjournal.in
“"This partnership is designed to educate and develop the marketers of tomorrow by bringing together creativity, sales, marketing, commercial strategy, supply chain and artificial intelligence within a single learning platform. Marketing is no longer a collection of disconnected disciplines - it is an intelligent commercial system."”
freepressjournal.in
Sources
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